BioShock Infinite
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BioShock Infinite's box art is for 'frat guys' or 'people who aren't informed,' says Ken Levine. That's why it looks like Shit.
What’s up with BioShock Infinite‘s box art? Here’s the answer.
As part of its media ramp-up for the impending March 26 release of BioShock Infinite, Irrational Games released the official box art for the game on December 1. A great wail emerged from the Internet and there was much rending of garments over the cover, which didn’t seem to befit such an imaginative, ambitious, anticipated game. The majesty of the floating city of Columbia, the intrigue of Elizabeth and the Songbird, the game’s grappling with weighty topics of politics and racism had all seemingly been reduced down to that most generic of videogame tropes: angry dude with a gun.
Personally, I found this all to be a bit of a non-troversy and we said as much on the recent Game|Life podcast. Cover art is sometimes the only thing a consumer makes a buying decision based on, and it’s okay if they use the cover that they feel will put this game in the hands of millions of bros who just want to shoot things. Nobody said when the first BioShock came out that it was about Ayn Rand, they just said you got to set things on fire and throw bees out your hands.
When I got to sit down with Infinite‘s creative director Ken Levine on Thursday after playing the game and asked for his thoughts, I got an extensive, thoughtful answer that in a perfect world would put an end to all of the bellyaching.
“I understand that some of the fans are disappointed. We expected it. I know that may be hard to hear, but let me explain the thinking.”
“We went and did a tour… around to a bunch of, like, frathouses and places like that. People who were gamers. Not people who read IGN. And [we] said, so, have you guys heard of BioShock? not a single one of them had heard of it.”
“And we live in this very special… you know, BioShock is a reasonably successful franchise, right? Our gaming world, we sometimes forget, is so important to us, but… there are plenty of products that I buy that I don’t spend a lot of time thinking about. My salad dressing. If there’s a new salad dressing coming out, I would have no idea. I use salad dressing; I don’t read Salad Dressing Weekly. I don’t care who makes it, I don’t know any of the personalities in the salad dressing business.”
“For some people, [games are] like salad dressing. Or movies, or TV shows. It was definitely a reality check for us. Games are big, and they’re expensive, I think that’s very clear. And to be successful, and to continue to make these kinds of games which frankly, of the people who make these types of games, there’s not a lot of them, and they haven’t exactly been the most successful with these types of games that have come out in the last few years. I was thrilled because I love them, and I hope that we had some small role in getting those games greenlit… But they have to be financially successful to keep getting made.”
“I looked at the cover art for BioShock 1, which I was heavily involved with and love, I adored. And I tried to step back and say, if I’m just some guy, some frat guy, I love games but don’t pay attention to them… if I saw the cover of that box, what would I think? And I would think, this is a game about a robot and a little girl. That’s what I would think. I was trying to be honest with myself. Trust me, I was heavily involved with the creation of those characters and I love them.”
“Would I buy that game if I had 60 bucks and I bought three games a year… would I even pick up the box? I went back to the box for System Shock 1, which was obviously incredibly imporatnt — that game was incredibly influential on me, System Shock 2 was the first game I ever made. I remember I picked it up… looked at it and I said, I have no idea what this game is. And I didn’t have a lot of money back then. So, back on the shelf. And I was a gamer.”
“I wanted the uninformed, the person who doesn’t read IGN… to pick up the box and say, okay, this looks kind of cool, let me turn it over. Oh, a flying city. Look at this girl, Elizabeth on the back. Look at that creature. And start to read about it, start to think about it.”
“I understand that our fan says, that’s great Ken, what’s in it for me? One, we need to be successful to make these types of games, and I think it’s important, and I think the cover is a small price for the hardcore gamer to pay. I think also when we do something for the hardcore gamer, there’s something we’re talking about and something we’re sure about. The thing we’re sure about is that we’re going to be releasing a whole set of alternate covers that you can download and print. We’re going to be working with the community to see what they’re interested in.”
“We had to make that tradeoff in terms of where we were spending our marketing dollars. By the time you get to the store, or see an ad, the BioShock fan knows about the game. The money we’re spending on PR, the conversations with games journalists — that’s for the fans. For the people who aren’t informed, that’s who the box art is for.”
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BioShock Infinite's box art is for 'frat guys' or 'people who aren't informed,' says Ken Levine. That's why it looks like Shit.
http://www.wired.com/gamelife/2012/1...Game%7CLife%29
I'm literally upset about this lol"No God or Kings. Only Man"
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Who cares what the cover looks like? It could literally just have Bioshock: Infinite on the front in black letters with a white background and that would change nothing about the actual game.Comment
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Ken Levine on Reinventing BioShock Infinite
Originally posted by IGNIt’s been a long road for BioShock Infinite. Since its announcement in 2010, the game has seen multiple delays and developer departures, finally settling on a March 26, 2013 release date last week.
As the game finally nears completion, we sat down with creative director Ken Levine to talk about the long journey Infinite has taken from 2010 to now. From gameplay changes to characters to the potential of other platforms, Levine had a lot to say about his newest project, including how it differs from the original BioShock.
Feeling Like BioShock
Playing through the first few hours of Infinite, it’s clear that this isn’t quite the same game that was shown off in 2010. In addition to receiving substantial polish, Infinite feels more like a BioShock game than what we saw previously.
“In terms of what stayed the same between the games, I think the core loop of amazing environment, detailed environment and improvisational combat with a ton of tools in a large tool set is very similar to the first game,” Levine told IGN. “I mean, we’ve changed it to all new tools and all new environments and all new all that stuff, but those themes will remain very much the same. And then there are certain things that just worked. For instance, the quest sound and when your health is low there’s a heartbeat sound. We used exactly the same sound from BioShock 1, just because those live in the meta space as well, so the player’s already conditioned, and BioShock players especially, to understand what those things mean. And we worked really hard to get those right in the first game, so we were like ‘why reinvent the wheel here?’”
“Now the rest of the game, there’s a fair amount of reinvention of the wheel,” he continued. “We basically walked away from all the things that we thought we were coasting on. We had done two games, System Shock 2 and BioShock, with a world that was dead, effectively, already and you were just sort of coming in after the fact. We had done two games where you were a silent protagonist and two games where there was nobody around you, and two games without any companions with you. And we said ‘okay, well what is the BioShock version of all those things?’ And if we were to walk away from those very comfortable little binkies of ours, what would we do? Because they were very comfortable, because for development purposes they were very useful. But we had done it, you know?”
“We figured our audience would be expecting more. They expect more each time and they deserve more each time. And to put down another $60 is a lot of money, and so we kept a lot the same but in terms of the content, there’s maybe a few shared assets across the games, but it is an entirely new experience in how you have to think about your character as a person and not just a cipher. And that you’re with somebody is a totally different experience, but yet it is very much BioShock at the same time. And the formula for that is completely unclear to me, except I know it when I see it. And we just sort of work on it, and when it doesn’t feel right, we change it if it doesn’t feel BioShock. And that’s how we get there.”
“I think one thing that Infinite is intended to demonstrate is that BioShock doesn’t mean a particular place. It means a lot of other things. We knew we basically had to start from scratch in a lot of areas but it still had to be a BioShock game. And that was a real interesting challenge.”
The Evolution of Infinite
As Infinite has evolved, so have its gameplay mechanics. Nostrums, the pot-luck upgrade system described back in 2010, have been replaced by Gear, and the game’s special powers -- Vigors -- have become “richer,” as Levine describes it.
“Since we first showed the game, we’ve definitely done some shuffling in the game system side,” he explained. “Sort of the main game flow, the kind of combat hasn’t changed in a substantial way, but the underlying RPG systems have grown, actually, and modified. You have the Gear system, which was something new, and we decided that we wanted a bunch of systems that were all quite different from each other, and we think the Nostrums were too similar to some other systems. So the Gear system is focused on these mutually exclusive choices you have to make, these small choices you have to make that are really interesting. ‘What am I going to use for my head slot? I can’t have both of these.’ The Vigor system grew and got richer and it was quite modifiable, where each of them have alt-fires, and the weapons got all these modifications. Some of them have four or five modifications you can make to each weapon. It’s a quite diverse character upgrade system for a shooter.”
How Elizabeth Has Changed
Just as Infinite’s gameplay has evolved, so have its characters. Elizabeth may have gotten an official face recently, but last week marked the first time we’ve truly seen how Elizabeth impacts gameplay. Is this still the same girl we met back in 2010?
“I think she’s very much the same character,” Levine told us. “The Tears have evolved in terms of we used to have a resource attached to them and we don’t anymore because we didn’t feel like that worked very well. You can only have one open at a time basically, so you can go back and forth between cooldowns. But she hasn’t really changed as a character. Her mission and her journey is still the same journey, but when we saw the reaction to Elizabeth at E3 last year, 2011, it was so strong that we really wanted to give her even more of a role as your partner, not just Tears and narrative, but really to spin her into every aspect of that journey. You know, from the narrative stuff and from the environmental stuff that she does, she’s always aware in the world. Always present and always observing things and paying attention to things and commenting on things, looking at things, interacting with things. But in combat, we really wanted to expand her role and we thought that there’s a bunch of things. People would say ‘oh, give her a gun,’ and I never wanted to do that.”
“I never wanted to do that because that’s just what the player does, and I don’t want someone kill stealing from me,” he elaborated. “Why even have that AI there? Why don’t I just do that, you know? I’m already doing a pretty good job with it, I think. So we really wanted to make sure all the things she did for you are quite different from things you do. So in combat, she’s constantly scrounging for resources for you. For money and ammo and health and Salts that power your Vigors. And she’s sort of scrounging, and oftentimes in clutch moments she’ll hook you up with just what you need. And I think that also makes a bond between the player and Elizabeth. You feel that she’s not just along for the ride. And then in the world itself, she has use. When you first meet her, you kind of see her environment that she lives in, and she’s a bit of a nerdy girl. The 1912 version of the nerd girl, you know? She’s interested in lock picking and painting and cryptography and things like that because she was locked in this tower.”
“We really wanted to pay those things off in the sense that she can pick locks for you, and there are these cryptograms you come across that she can help you figure out once you find the ciphers. She can help you figure out what leads to some good loot for you. We really just wanted to weave her into every aspect of the game, but we never wanted her to do the things that you do. We wanted her to do totally different things.”
The Decision to Cut Multiplayer
Levine confirmed just a few weeks ago that Infinite won’t have any multiplayer. We’ve heard rumors of cut multiplayer modes in the past, and Levine says they just didn’t fit with the overall vision Irrational was hoping to achieve.
“We look at this way: we play around with a ton of things,” Levine said. “So much of it is experimental that you really have no idea. When you’re making a game about Marines fighting the Taliban, you sort of a clear path to go with. In a game like this, where we start this thing and we’re like ‘okay, it’s in a flying city in 1912 and you’re this guy and there’s this girl who can change the nature of reality,’ you don’t quite have a lot of guidelines to go with. I can show you Songbird and the evolution of that character, the visual evolution of that character. Robb Waters, who did that stuff, he just pounded out version after version and probably wanted to kill me by the end of it because it was like ‘nope, nope, that’s not right. Let’s keep going.’ We probably tried 40 different versions of him before we found the right one.”
“So, like everything, you try certain things, and the multiplayer, we got to a point where we said ‘okay, this is the you-know-what or get off the pot moment,’ and we decided to get off the pot because it wasn’t there yet. But that makes it sound like I’m dissing on what the guys did. No. Actually, I think they did some really extraordinary stuff, but we felt we didn’t have the resources and time to finish the experiment to the level we wanted to. And we weren’t going to ship something that was not consistent with the overall package.”
As for whether he could talk about those cut modes, Levine told us “I’d rather not, because you never know when we’ll go back and revisit something. There was some really cool stuff there, but it just wasn’t ready for what we were doing.”
The Impact of History
Sitting down to play BioShock Infinite, it’s clear that Irrational took the 1912 setting very seriously. Walking through Columbia, you’ll encounter references to actual historical events at every turn, giving the illusion that Columbia is a real place that might have existed last century.
“I would see events that happened and I’d say….I don’t want to spoil anything, but ‘could Booker have been there?’ You know, what would have happened if he was there? Would that be interesting? What would happen if this other character was there? It’s much more tied historically to reality than BioShock 1 was,” Levine said. “I mean, you sort of have a couple of major things that affected Andrew Ryan. Obviously the rise of the Soviets made him leave Russia and World War II and the New Deal affected him, but Booker was actually at and another character was actually at some of these events, and they had a profound effect upon their lives, and if not for these events, probably a lot of things that you see in this game would be very, very different.”
“They’re really motivating factors. And as you explore the world of Columbia, you’re also exploring Booker and Elizabeth to some degree. I don’t mean that in any creepy sexual way, I mean that you’re learning about them because we’re not a company that says ‘here’s the autobiography of Booker DeWitt you can read’ or ‘here’s the autobiography of Elizabeth.’ You’re discovering about them as you go through. And there’s some surprises there and some things that you go ‘oh, okay, that makes sense,’ and some of those historical events are tied into that.”
From Move to Wii U
Irrational announced PlayStation Move support for BioShock Infinite last year, but not many details about the game’s motion controls have been revealed. According to Levine, Move has been treated like any other control method, and the team tried to make sure players would have the same experience regardless of how they decide to play.
“I think it comes down to very small things. You know, for instance, a mouse is an absolute controller,” he said. “A joystick is a relative controller. You say ‘I want to go to that point’ with the mouse, with a joystick you say ‘go left.’ And those are very, very different experiences. And very smart people spent a lot of time figuring out how that worked well. And those people were not me. My sort of area of expertise is somewhere else. I think it’s the same thing with Move or any alternative control device. It’s always about ‘how do I make this thing still feel as natural?’ There can be a learning curve there. The first shooters that were on gamepads felt terrible, right? Then GoldenEye sort of got far down the road, and then Halo sort of got really far down the road, and then we sort of went a long way from there. But there are these moments where people figured these things out, and we have guys on the team who are dedicated to getting the mouse control right. And we were very specifically focused on getting that right, because we didn’t quite get it right on BioShock 1 and we were very focused on that this time. But we also had people dedicated to getting the Move controller right and the more traditional controllers right as well.”
With so many controller options, we asked Levine if he’d consider bringing Infinite to Nintendo’s new console. “It’s a cool platform. I have one,” he told us. “I wish I could give you a more exciting answer, but that’s really a discussion that the business people have and see if it makes sense for Nintendo, if it makes sense for Take Two. For me, independent of anything, the more [platforms] the merrier for me, but it’s a lot more complex than that. I had my time dealing with that aspect of the business when I ran Irrational before I sold it, but I’m very happy now just to be focused on the creative side.”
The Impact of Choices
One of BioShock’s most notable features was the element of choice -- do you save a Little Sister or Harvest her? Each choice had its own consequences and rewards, and that element of choice came to partially define the BioShock experience. According to Levine, Infinite has plenty of choices for Booker to make, but there won’t necessarily be branching paths or multiple endings like in BioShock.
“I very much love that part of BioShock, with the Little Sisters, but the problem with it was it was sort of the same choice 22 times over,” he explained. “It was still a powerful component of the game. And in this game we never felt really beholden to any particular part of BioShock. Just because it was in the other game doesn’t mean it has to be in this game. We always said there are no sacred cows in BioShock 1. And we didn’t want a moral choice system in this game, but we wanted Booker to be in a morally grey space, and we wanted him to have some agency in very particular moments about the choices he makes. And those have some payoffs to them as well, but those moments, more importantly than in the choice you make, what the results are, it really confronts you with that moment. And I think you’ll find there are moments that aren’t really quite like anything else you’ve seen in another video game. Like that first choice…I don’t want to spoil anything for anybody, but I don’t think you’ve seen that in another game. And we didn’t want that just to be something you could be a passive observer in. We really wanted to engage you in that moment.”
“There is a particular story we’re trying for. There is some divergent material depending on what you do, but I don’t want to oversell it as ‘oh, the game completely branches in one direction or the other.’ We recognize the choices, but I wouldn’t say it is a major, major feature of the game. But it’s more about confronting the player with the choices and making him think about them. But it’s important that you have some recognition of that, and we do. You’ll see after that moment, you can please one party or a different party by your actions, and get different rewards for that. Not just physical rewards, but also you’ll feel emotionally a little different depending on which path you took.”
Plasmids vs. Vigors
Anyone who played BioShock will remember the various Plasmids and how they impacted gameplay. From fire to swarms of insects, having special powers helped make BioShock more varied and made difficult battles a matter of strategy. Plasmids have been replaced by Vigors in Infinite, but Levine says they’ll still serve mostly the same purpose.
“I think they’re all sort of in the same category,” he said. “We don’t want them to replace weapons. They want to have a different feel than weapons. They can get quite different depending upon how you modify them. I don’t want to oversell the difference of Vigors versus Plasmids. I think that would be unfair. I do want to oversell how much variety there is within each Vigor. Because they all have an alt-fire and they all have an upgrade path. And you sort of choose that upgrade path. And weapons all have upgrade paths, too. They’re quite diverse. And Gear. And they all sort of talk to the Gear, and all these things talk to each other. So I would say the growth system as a whole is substantially richer than BioShock 1. I wouldn’t say it’s as rich as World of Warcraft. I don’t want to oversell things, but for a shooter I think it’s pretty rich. And I think it’s a more interesting system, a more well-thought-out system. We had a lot of people spending a lot of time thinking about it.”
“But no, I wouldn’t say ‘oh my God, that Vigor is unlike anything you ever saw in BioShock 1.’ They’re designed to complement certain play styles. Yeah, there are a couple. Because of the distances involved in the game, you have a couple. There’s a charge Vigor, for instance, that is about closing space and doing damage and getting into a melee experience, where in BioShock 1 that wouldn’t really have made much sense because there’s not much space to close."
"There’s some others like Undertow that pull people towards you or push them off ledges, and those things didn’t have any meaning in BioShock 1. There’s no ledges to push anybody off. And things that affect your style. The environment is way more complex and way more varied. The choices within and the enemy types and the Vigors are very much more expressive, but there’s also things that wouldn’t have made sense in BioShock 1 that make a lot of sense here.”Comment
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A Message from Ken Levine
Originally posted by Ken LevineI’m happy to announce that the game will come with a reversible cover.
But that’s not all. We want to hear your voice on what that cover should be. To that end, we’ve arranged a poll below that lets you choose from several potential reversible covers. I’ve got my favorite, but I’m not telling which. We’ve got to do this quickly to meet our print deadlines, so vote soon. Like, NOW!
But what’s that you say? You want even more choice in covers? We’re also going to be arranging a whole mess of MORE alternate covers which will be available to download and print yourself. Of course, these are free and we’d love to hear your thoughts in the forums as to what you’d like to see.
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I'd like #3 to win just so all the people who complained about the front cover would rage over the reversible cover..Comment
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