Okay but you realize how ball-less the organization is? Deng could've been moved years ago, he wasn't. Noah could've been moved years ago, he wasn't and although Joe Johnson's contract is worse, you will have an easier time trading him.
I'm not saying you keep the core together and sign Nick Young or someone of that level and say "OKAY NOW WE'RE GOOD TO GO!". I'm looking long term at 3rd or 4th scorer. Right now I'm trying to trade Deng as hard as I can, not really worrying about next year, amnestying Boozer after next year, getting Mriotic over and trying at free agency next offseason. Still you have to have the basis of a somewhat good roster before you go about that soft rebuild. The lack of playing movement shows it's going to be much of the same for the next 3-4 years.
My issue with the lack of movement on the Bulls end is the idea that this core is going to win a title. I know they are thinking they would have won the title had Rose not been hurt which is the dumbest line of thinking ever. Maybe not, who knows, but the very fact they are targeting guys like Kirk Hinrich shows they think it's very, very small tweaks to the roster that will make them a contender again.