NFL players will walk the red carpet to compete for a title in the popular Madden NFL 10 video game Feb. 4 at the Clevelander Hotel in Miami Beach…
EA Sports, which developed the Madden game, will promote its mixed martial arts game at the event, so professional MMA fighters will be attending.
Last year, Sports Illustrated said the Madden Bowl got the “prize for best party of the week.” And even bigger things are expected this time around, considering the locale.
“When people think of over the top and parties, they think of South Beach,” said Rob Semsey, a spokesman for EA.
from the sun-sentinel