Let's see how often OSU & UM would actually meet for the CCG, assuming the divisions are as follows (based on the tea leaves)
Woody Div - OSU, PSU, UW, Minn, Pur, IU
Bo Division - UM, MSU, NU, Iow, Ill, NW
09 - OSU - IOW
08 - PSU - MSU (rematch)
07 - OSU - ILL (rematch, ruining ILL's upset)
06 - OSU - UM (rematch, making the first win pointless)
05 - PSU - IOW
04 - WIS - UM
03 - OSU - UM (rematch, rendering first UM win useless, neither in NC hunt)
02 - OSU - IOW
01 - OSU - UM (rematch, and a laughable 7-5 participant)
00 - PUR - UM (rematch, sorry Pur, your first win didn't count)
99 - WIS - UM
98 - OSU - UM (oh coop, you finally beat UM? Too bad, do it again)
97 - OSU - UM (rematch )
96 - OSU - NU
95 - OSU - NU
94 - PSU - UM
93 - OSU - ILL (rematch, and ILL was only the 4th best overall)
92 - OSU - UM (rematch)
91 - IU - UM (rematch with a 7 win IU team? garbage)
90 - MSU - ILL
Yeah, it's worth ruining the game for 2-3 marquee OSU-UM CCGs per decade, which is only if Nebraska doesn't get in the way now.
Even if you do set up a few, you're stuck with some truly awful ones like PSU-MSU & PSU-IOW.