Hip Hop Gamer's credibility isn't concrete. There's a legitimate sentiment out there that he often desperately tries to say anything in order to get more subscribers and views.
This is the second 2K15 video he's made. The previous video he claimed that he's heard "rumors" that 2K had brought in NFL players to do facial scans and motion capture for 2K's Eco-Motion, in order to make something to show the NFL they can still make a football game.
My thing is this. I don't think it matters who has the exclusive, as long as there is an exclusive we are all always going to run into problems. Primarily and most importantly, a lot of folks are going to miss Madden and be pissed, just like a lot of folks have missed 2K for a long time in Football gaming. Secondly, if 2K has no competition what's to stop them from being like EA and compartmentalizing football over a 4-5 year span in order to maximize profits?
Another thing about the exclusive when it comes to the NFL is the amount of control the NFL has over the final product. Madden used to have tattoos and hits that made guys lose their helmets, you don't see that anymore but we all still see that on Sundays. The NFL doesn't want the video game to reflect that. If 2K was to make another Football game, I would actually prefer they don't make an officially licensed NFL game, because the NFL won't allow a real football game, only a game that is a fairy tale with players who don't swear, fight, get tattoos, or make mistakes and hit each other in illegal ways.
2K's last football game is seen as a pretty colossal failure because of the fact they barely sold more than 500,000 units when a game like the original "Blitz the League" sold more than 1,000,000. But if casual folks could look past the lack of customization tools and offline game modes, they'd see probably the deepest on the field football game ever made. In Fact, the game is almost too deep when it comes to on the field gameplay. Someone couldn't just pick up that game and have fun with it, and I think that, more than anything, is what made that game crash and burn so hard.
If 2K would just come with another non licensed game but allowed users to have customization tools as strong as the ones we saw in Backbreaker (folks were creating NFL logos pretty easily), what's to stop them from selling all the units necessary to be seen as successful without having to pay the NFL some ridiculous amount of money just to make a title. 2K already had fully functional online leagues with up to 32 users in 2007. That included in depth stat tracking and the 2K league website to help folks track their league progress, standings, and statistics. A lot of the things EA is trying to do with Madden now, 2K already did. EA's living sidelines were a selling point for next gen - 2K already did that better in 2007. Bill asked the developers in an interview whether we would ever see something like bad snaps, botched holds, kickers slipping, weather affecting outcomes on the field. They answered no, but maybe in the future. 2K already did this.
I don't think 2K needs the NFL to make a successful football game but I know they want to. That's part of the reason 2K8's customization was so minimal.