Ok heres how you use it...
Recruit against pitches that the recruit likes (Most, Very High, High) but only if the other school pitch prestige is low (C+ on down pretty much).
- points= Good your doing it right
+ points= Bad your making the recruit like the other school more.
For example.... Washington fucking sucks balls at everything. So their a C- on their pitches. I will recruit against the recruits pitches that he is most interested in. Maybe UW cheated again or something and now they have a pitch with an A. And the pitch with an A is a Most, Very High, or High. Dont recruit against for that pitch as it will only end up you recuiting for THEIR school. So if the pitch value is low but high importance to the recruit then recruit against. Usually it doesnt work well against high prestige teams so I would only suggest this for schools with low pitch values.
What I usually do is recruit against and then recruit for your school if Im behind on a recruit so your making a move on the recruits top schools much faster.
I hope that helps, and if your slow or something I could explain it better too. And if you still dont understand it then well you are retarded