You've got to give it some time too. I am not defending Madden here, but all of the developers. For about a year, you are still feeling out the new consoles and understanding what they are going to be able to do. It is very rare to have great launch titles- Resistance was an exception- and it usually takes about a year for things to hit their stride, so to speak.
So far as Madden goes, this is by far and away a big accomplishment when put up against the 360 launch.