Some of you perceive it to be somewhat of a paradox that ZUFFA would not allow Loretta Hunt (via CBS Sports) to cover Strikeforce: Diaz vs. Daley despite the fact that their parent company, CBS Corporation, essentially owns Showtime. Granted, the primary reason was Dana's grudge with Loretta that goes back a couple years ago. However as mentioned by Loretta Hunt in her 'Talking Heads' series, CBS Sports is now hesitant on covering anything UFC since they were denied credentials for last weekend's show. All of this just may denote that ZUFFA intends to break all ties with the CBS Corporation and groom a new company -- NBC Networks. Let's take a closer at what's been going down.
Brock Lesnar made an appearance on Late Night with Jimmy Fallon last month, roughly around the same time Jon Bones Jones appeared on The Tonight Show with Jay Leo. Both shows air on the NBC Network. Being from Endicott, New York, one would only assume that appearing on the Late Show with David Letterman (which airs on CBS) makes more sense, geographically, than flying across the country for a brief appearance.
What has gone unnoticed by some is the amount of Saturday Night Live shirts Dana White has worn in The Ultimate Fighter: Season 13. Once again, SNL airs on NBC and it's rumored that the UFC has pitched Jon Jones to appear as a guest host on the show. Finally, the parent company of NBC, General Electrics, has a partial stake in Ion Media which could also explain why the UFC has aired preliminaries on the Ion channel in 2010. It's important to note that all of this is just aggregated theory.
