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Good news to all the people that don't like the strategy pad. The old style will be added back soon.
..The bitching about it can stop now. 
Ian Cummings here, taking some quick time out to talk to the community after the demo has been out for a few days. First off, one great bit of info has been the positive response around GameFlow. Based on our telemetry, 95% of games played have had GameFlow as the default style of playcalling. We do realize it is the default option, which can obviously help inflate those numbers, so more telling is that of every single play called in the demo, 80% of the offensive plays and 86% of defensive plays were chosen via GameFlow vs. the conventional way. This is very positive stuff for us, as we obviously weren't quite sure how the general public would react to such a drastic change to the way the game was played.
Secondly, I wanted to talk about the primary hot-button issue in the community with the release of our demo, the Strategy Pad. As we expected, this feature has caused quite a stir lately, so we wanted to provide some context as to why we tried to unify our pre-play controls to one location.
We realize that the Madden veterans have been using the old pre-play system for years, to the point where it had become second nature. Any longtime Madden gamer could probably change the route of 2 receivers, pinch slide protection, and keep a back into block within a second. Despite the comfort with the way things were, it often caused major confusion for someone new to the Madden franchise or really any gamer who isn't familiar with the controls. I've heard a few comments on Twitter to the effect of "if it ain't broke, why fix it?" Well, when we started looking at data, it was in fact broke. Based on the playtests we ran and more importantly telemetry we gathered from the online connected consoles, we saw some pretty major areas that needed improvement:
1. A gamer on defense would often hit A (360) or X (PS3) to button through play call or pre-play, and in doing so, would get locked into the "hot route" state. Seeing that you are reading this blog, you probably are pretty experienced with Madden, and you're saying "well, that never happened to me". I'm with you...it didn't happen to me either. Well take this into account...did you know that over 2 BILLION defensive hot route context states were entered in Madden NFL 10? That's an average of more than 5 million per day. We discovered that of this number, more than 50% never called an actual hot route. So on more than 1 BILLION occasions, a gamer accidentally went into a pre-play contextual state that they didn't mean to. As a game designer, you just can't choose to ignore that..it's staggering. To be clear, it's not that we wanted to make pre-play controls easy enough for a caveman to use them, it's that we wanted to fix a system that punished gamers for just accidentally hitting the primary button on the controller.
The top level menu that shows up in Madden NFL 10 when you first hit A (360) or X (PS3) on defense.
2. Along with the accidental defensive hot route was getting trapped in states without a consistent way of exiting. A gamer, again presumably looking to skip through play call and preplay would hit the A button, and end up in the "defensive hot route" state. Nearly 100% of everyone's first instinct would be to hit B / Circle to exit out of this intimidating new menu. Unfortunately, in this state, the B button didn't exit, it actually picked a different receiver to assign man coverage to, which dug you deeper into this context. At this point, still the only way to cancel is RB / R1, and B / Circle doesn't do anything different. Worse yet, moving the left stick in any direction would change the assignment of your player, typically with the gamer often having no idea what was happening.
3. Another common experience was getting stuck in a state on offense that didn't allow you to snap the ball. This could be any state from hot routes to slide protection. We tracked well over 2 million instances of delay of game penalties being called while a pre-play menu was up. Assuming that even half of these were because the gamer was "lost" and couldn't snap (and not actually trying to rush out an extra adjustment), we've still got a major problem there.
4. Lastly, there was no way to easily communicate that A/X would bring up your hot routes, Y/Triangle would bring up coverage audibles, etc without a big piece of intrusive UI that had to always be displayed. Furthermore, there was no structure to the button commands in the pre-play controls, which made it harder for a newcomer to memorize which hot route, shift or audible uses a face button, versus a trigger, bumper, or directional pad command.
So the decision was made to relocate our controls to the directional pad in order to unify the commands. We moved them to this one consistent location where the B button was (nearly always) a consistent way to exit, and to a location that couldn't accidentally be pressed by an inexperienced gamer. This change was not made to alienate you, the hardcore fan. As you can see above, the data was staggering and forced us to consider major changes, and we knew all year that getting fans to re-train their brain would definitely take some time. With all that being said though, we gave our hardcore fans the benefit of the doubt thinking that it would be easy for them to learn this new system with a little practice.
We do believe that this change is for the better, and that in the long run it delivers a much more positive experience to the gamers that are willing to try and adapt. Due to the overwhelming feedback however, we will be providing the old-style button commands as an option that can be enabled. We are currently targeting this change to be released around the first week of the NFL season as it will take some time to get through third party approvals. So now that it's out of the way, let's all try to sit back and have some fun with Madden NFL 11...after all, football season is almost here!
Secondly, I wanted to talk about the primary hot-button issue in the community with the release of our demo, the Strategy Pad. As we expected, this feature has caused quite a stir lately, so we wanted to provide some context as to why we tried to unify our pre-play controls to one location.
We realize that the Madden veterans have been using the old pre-play system for years, to the point where it had become second nature. Any longtime Madden gamer could probably change the route of 2 receivers, pinch slide protection, and keep a back into block within a second. Despite the comfort with the way things were, it often caused major confusion for someone new to the Madden franchise or really any gamer who isn't familiar with the controls. I've heard a few comments on Twitter to the effect of "if it ain't broke, why fix it?" Well, when we started looking at data, it was in fact broke. Based on the playtests we ran and more importantly telemetry we gathered from the online connected consoles, we saw some pretty major areas that needed improvement:
1. A gamer on defense would often hit A (360) or X (PS3) to button through play call or pre-play, and in doing so, would get locked into the "hot route" state. Seeing that you are reading this blog, you probably are pretty experienced with Madden, and you're saying "well, that never happened to me". I'm with you...it didn't happen to me either. Well take this into account...did you know that over 2 BILLION defensive hot route context states were entered in Madden NFL 10? That's an average of more than 5 million per day. We discovered that of this number, more than 50% never called an actual hot route. So on more than 1 BILLION occasions, a gamer accidentally went into a pre-play contextual state that they didn't mean to. As a game designer, you just can't choose to ignore that..it's staggering. To be clear, it's not that we wanted to make pre-play controls easy enough for a caveman to use them, it's that we wanted to fix a system that punished gamers for just accidentally hitting the primary button on the controller.
The top level menu that shows up in Madden NFL 10 when you first hit A (360) or X (PS3) on defense.
2. Along with the accidental defensive hot route was getting trapped in states without a consistent way of exiting. A gamer, again presumably looking to skip through play call and preplay would hit the A button, and end up in the "defensive hot route" state. Nearly 100% of everyone's first instinct would be to hit B / Circle to exit out of this intimidating new menu. Unfortunately, in this state, the B button didn't exit, it actually picked a different receiver to assign man coverage to, which dug you deeper into this context. At this point, still the only way to cancel is RB / R1, and B / Circle doesn't do anything different. Worse yet, moving the left stick in any direction would change the assignment of your player, typically with the gamer often having no idea what was happening.
3. Another common experience was getting stuck in a state on offense that didn't allow you to snap the ball. This could be any state from hot routes to slide protection. We tracked well over 2 million instances of delay of game penalties being called while a pre-play menu was up. Assuming that even half of these were because the gamer was "lost" and couldn't snap (and not actually trying to rush out an extra adjustment), we've still got a major problem there.
4. Lastly, there was no way to easily communicate that A/X would bring up your hot routes, Y/Triangle would bring up coverage audibles, etc without a big piece of intrusive UI that had to always be displayed. Furthermore, there was no structure to the button commands in the pre-play controls, which made it harder for a newcomer to memorize which hot route, shift or audible uses a face button, versus a trigger, bumper, or directional pad command.
So the decision was made to relocate our controls to the directional pad in order to unify the commands. We moved them to this one consistent location where the B button was (nearly always) a consistent way to exit, and to a location that couldn't accidentally be pressed by an inexperienced gamer. This change was not made to alienate you, the hardcore fan. As you can see above, the data was staggering and forced us to consider major changes, and we knew all year that getting fans to re-train their brain would definitely take some time. With all that being said though, we gave our hardcore fans the benefit of the doubt thinking that it would be easy for them to learn this new system with a little practice.
We do believe that this change is for the better, and that in the long run it delivers a much more positive experience to the gamers that are willing to try and adapt. Due to the overwhelming feedback however, we will be providing the old-style button commands as an option that can be enabled. We are currently targeting this change to be released around the first week of the NFL season as it will take some time to get through third party approvals. So now that it's out of the way, let's all try to sit back and have some fun with Madden NFL 11...after all, football season is almost here!
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