April NPD

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  • Handleit_44
    Posts a lot
    • Jun 2009
    • 3330

    [ALL] April NPD

    Link: NPD: 'Portal Kombat' Drives Game Industry Up 20% in April

    Link: Xbox 360 Was Top Selling Console Again in April; Kinect Games Portfolio to Triple in 2011

    Link: PS3 Sales Up 13% in April Despite PSN Breach

    Hardware:

    360 - 297K (+60%)
    PS3 - 204.3K (+13%)

    Software:
    • Mortal Kombat - 1+ million including special editions
    • Portal 2
    • LEGO Star Wars III: The Clone Wars
    • Call of Duty: Black Ops
    • Tiger Woods PGA Tour 12: The Masters
    • Crysis 2
    • Just Dance 2
    • Michael Jackson: The Experience
    • Pokemon White Version
    • NBA 2K11


    More:

    Kinect Sports - 3+ million sold worldwide
    Dance Central - 2.5+ million sold worldwide


    • Overall
      "New physical retail sales of hardware, software and accessories showed notable growth in April versus last year. A 17% increase in unit sales translated into over 20% dollar growth due to higher average retail prices.

      “Sales occurring in April resulted in 2% year-to-date dollar growth for new physical sales, reversing the negative trend up until March. All three categories experienced double-digit dollar growth compared to April 2010.

      "Easter purchasing occurred in April this year as opposed to March last year. The Easter timing shift could explain about $60 million of the growth, but even accounting for that shift, sales of new physical product realized a notable increase versus last year."

    • Hardware
      "Hardware sales realized the least growth at the category level. Unit sales were up 3%, with the greater dollar sales growth being driven by an increase in average retail price."

      "The PS3, PSP and Xbox 360 platforms saw an increase in unit sales versus April 2010. The Xbox 360 platform was the best selling of the month in terms of unit sales, followed by the Nintendo DS."

      "April marks the third consecutive month of year-over-year increase in dollar sales for the hardware category."

    • Software
      "April 2011 represents the first month that new physical retail sales of content showed growth in both units and dollars since November of last year."

      "The Xbox 360 platform generated the greatest unit sales of new physical content at over 3.5 million units for the month, followed by the Nintendo DS platform. The Nintendo DS, PS3, Wii and Xbox 360 platforms all generated greater unit sales of content versus April 2010."

      "The best-selling game of the month is Mortal Kombat 2011, which sold just under 900K units in its first month at retail."

      "Portal 2 was the second best selling game in April. According to our PC digital download report, the original Portal was the fifth most downloaded game in 2010, and was available for free when Steam launched on Mac. Portal's performance on the PC, coupled with the success of the Orange Box on consoles undoubtedly helped prime the fan base for Portal 2."

      "The content slate was stronger this year versus last April. Five games sold more than 250K units in April 2011 as opposed to just two last April."

      "Games that would appear in the top ten ranking on a SKU basis for April include "NDS POKEMON BLACK VERSION," and "PS3 SOCOM 4: U.S. NAVY SEALS." If sales of the SOCOM Move accessory bundle were combined with software sales, this game would have ranked in the top ten titles as well."

    • Accessories
      "On a year-to-date basis, video games accessories realized the greatest year-over-year percentage increase of all categories. The best-selling accessory item in April was the Xbox 360 Live 1600 Points Game Card."

      "Sony's SOCOM 4: Full Deployment Bundle, which included the Sharpshooter as well as the Move, was the top new accessory release."
  • Buzzman
    Senior Member
    • Oct 2008
    • 6659

    #2
    So Socom 4 sold more then 250K?

    Comment

    • CrimsonGhost56
      True Blue
      • Feb 2009
      • 5981

      #3
      Originally posted by Buzzman
      So Socom 4 sold more then 250K?
      id be surprised if its sold at all since PSN went down. talk about getting fucked.

      Comment

      • Twigg4075
        Kindergarten Cop
        • Feb 2009
        • 20056

        #4
        Originally posted by Buzzman
        So Socom 4 sold more then 250K?
        The article I read said that MK actually sold 900K so I'm not sure which article is correct. Either way those are great sales.

        As for SOCOM, apparently NDP did not include any of the Move bundles in the sales numbers but they said if they did then SOCOM would've been in the top 10.

        Comment

        • KNUBB
          WHITE RONDO
          • Jun 2009
          • 7973

          #5
          The NPD is propaganda to fuel the console wars


          Sent from my iPhone using Tapatalk


          Comment

          • Handleit_44
            Posts a lot
            • Jun 2009
            • 3330

            #6
            Originally posted by Twigg4075
            The article I read said that MK actually sold 900K so I'm not sure which article is correct. Either way those are great sales.



            RT @RampagedDeath MK9 sold 900,000 kopies. Well done NetherRealm Noobde: That don't include special versions, actually over 1mil !!

            Comment

            • Twigg4075
              Kindergarten Cop
              • Feb 2009
              • 20056

              #7
              Aha! that makes sense then.

              Comment

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