Fertitta Brothers Coordinate Merger with Rival Promotion Strikeforce
Lorenzo Fertitta at the announcement of the merger
Las Vegas, NV ---In news that is sure to shock many MMA fans across the globe - the UFC and Strikeforce have decided to combine the two promotions together in a merger and form UFC-Strikeforce Entertainment, LLC.
"This is a very exciting time for the sport of mixed martial arts," UFC executive Lorenzo Fertitta said at the press-conference to announce the deal.
While many fans collect their thoughts, there are many questions to be answered. For example, given the war-of-words between Dana White and Scott Coker and their respective position within each organization, who is going to run this new promotion?
"Dana White will be our President and Head of Operations," Fertitta said. "He'll be responsible for the booking, signing of new talent, development of new talent and all other personnel related issues."
Where does that leave Scott Coker?
"Scott is going to be running the business end. He'll be the President and Head of Brand Development." Fertitta explained.
While leadership roles have been sorted out, per Fertitta, the new promotion will only be new in name.
"There is no need for us to re-develop a brand and drop either name. That is why we went with 'UFC-Strikeforce Entertainment'," Fertitta said.
Tasked with personnel issues, new President Dana White announced that all titles will be vacated and the respective title-holder from each weight-class, for each promotion, will fight to unify the belt and have a clear-cut champion.
"For example, we'll have Brock [Lesnar] and [Alistair] Overeem fight for the heavyweight title." White said.
While many fans may still be attempting to wrap their head around this major announcement, they should note that the new UFC-Strikeforce Entertainment does not plan on suspending operations. Current broadcast deals will be honored with Showtime, CBS and Spike - as well as PPV broadcasts.
The only potential hurdle Dana White may be facing is the deal executed between Strikeforce and M-1 Global for the services of Fedor Emelianenko. However, White shed some light on the situation.
"Our attorney's are looking at the situation," White said. "Right now, it looks like the deal M-1 reached with Scott [Coker] and Strikeforce is not enforceable and is now void. So...we're working on a new offer to keep Fedor in the fold with UFC-Strikeforce."
UFC-Strikeforce Entertainment plans on a November 20th event for it's first broadcast. Dana White assured mmajunkie.com that the fight card would be complete by the end of the week and that most of it has been agreed upon.
Lorenzo Fertitta at the announcement of the merger
Las Vegas, NV ---In news that is sure to shock many MMA fans across the globe - the UFC and Strikeforce have decided to combine the two promotions together in a merger and form UFC-Strikeforce Entertainment, LLC.
"This is a very exciting time for the sport of mixed martial arts," UFC executive Lorenzo Fertitta said at the press-conference to announce the deal.
While many fans collect their thoughts, there are many questions to be answered. For example, given the war-of-words between Dana White and Scott Coker and their respective position within each organization, who is going to run this new promotion?
"Dana White will be our President and Head of Operations," Fertitta said. "He'll be responsible for the booking, signing of new talent, development of new talent and all other personnel related issues."
Where does that leave Scott Coker?
"Scott is going to be running the business end. He'll be the President and Head of Brand Development." Fertitta explained.
While leadership roles have been sorted out, per Fertitta, the new promotion will only be new in name.
"There is no need for us to re-develop a brand and drop either name. That is why we went with 'UFC-Strikeforce Entertainment'," Fertitta said.
Tasked with personnel issues, new President Dana White announced that all titles will be vacated and the respective title-holder from each weight-class, for each promotion, will fight to unify the belt and have a clear-cut champion.
"For example, we'll have Brock [Lesnar] and [Alistair] Overeem fight for the heavyweight title." White said.
While many fans may still be attempting to wrap their head around this major announcement, they should note that the new UFC-Strikeforce Entertainment does not plan on suspending operations. Current broadcast deals will be honored with Showtime, CBS and Spike - as well as PPV broadcasts.
The only potential hurdle Dana White may be facing is the deal executed between Strikeforce and M-1 Global for the services of Fedor Emelianenko. However, White shed some light on the situation.
"Our attorney's are looking at the situation," White said. "Right now, it looks like the deal M-1 reached with Scott [Coker] and Strikeforce is not enforceable and is now void. So...we're working on a new offer to keep Fedor in the fold with UFC-Strikeforce."
UFC-Strikeforce Entertainment plans on a November 20th event for it's first broadcast. Dana White assured mmajunkie.com that the fight card would be complete by the end of the week and that most of it has been agreed upon.
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