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Prokhorov’s camp confirmed this morning that they’ve sent a request to the league to change the team’s name.
What does this mean? Maybe nothing.
Changing a team’s nickname, uniform or city name is a long process requiring that the owner gives the NBA notice 25 months in advance. This is to allow time for the creative process and the time it requires to make and market new uniforms. There doesn’t have to be a plan with the proposal, just a desire. It’s basically like putting the NBA on notice for a potential identity change.
So if Prokhorov wanted to change the team’s name for the 2012-13 season (even the city name to Brooklyn), he would have had to submit his notice by Oct. 1. If he submits a proposal, it would have to be approved by the Board of Governors.
What does this mean? Maybe nothing.
Changing a team’s nickname, uniform or city name is a long process requiring that the owner gives the NBA notice 25 months in advance. This is to allow time for the creative process and the time it requires to make and market new uniforms. There doesn’t have to be a plan with the proposal, just a desire. It’s basically like putting the NBA on notice for a potential identity change.
So if Prokhorov wanted to change the team’s name for the 2012-13 season (even the city name to Brooklyn), he would have had to submit his notice by Oct. 1. If he submits a proposal, it would have to be approved by the Board of Governors.
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