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“Crazy Things Can Happen with Little Caesars® Pizza!” National Public Relations / Promotion
FREE Crazy Bread® if “Crazy Happens!”
If a 16-seeded team beats a 1-seeded team in the 2013 college men’s basketball championship games played on March 21 and 22, customers will receive a FREE Crazy Bread® at Little Caesars® on Monday, April 8!
Background:
• A national press release will be issued Friday, March 1, 2013 at approximately 12:00 p.m. EST to create social media buzz on Facebook and Twitter. This will also create the potential for additional national media exposure for our brand related to the annual men’s college basketball tournament.
Objective:
• To increase brand awareness and help drive traffic to the stores by reaching a large national audience.
Consumer Message:
• FREE Crazy Bread®, on Monday April 8, if “Crazy”happens! If a 16-seeded team beats a 1-seeded team in any of the 2013 college men’s basketball championship games played on March 21 and 22, “FAST BREAK to Little Caesars® on Monday, April 8, 2013 for your FREE Crazy Bread®!”No purchase necessary. Valid at participating locations.*
*Valid only at participating locations. No purchase necessary. Crazy Sauce® extra. Limit one free 8 piece order of Crazy Bread® per family. Upon request, complete terms and conditions of the promotion will be available at the participating locations and at LittleCaesars.com on March 20, 2013. Little Caesars® and the free Crazy Bread® promotion is neither affiliated nor associated in any way with any collegiate basketball team, league or association.
• Offer communicated via LittleCaesars.com, Social Media and National Press Release.
Offer Details:
• If any of the 16-seeded college men’s basketball championship tournament teams from the four regions beat a 1-seeded during the games played March 21 –22, 2013, Little Caesars® will give away one free order of Crazy Bread® to every family that goes to a store and mentions the offer on Monday, April 8, 2013.
Please note: Free Crazy Bread® will not be automatically given to customers - they must mention this offer to redeem.
• Although it is highly unlikely a 16-seed team will beat a 1-seed team, as no 16-seeded team has beaten a 1-seeded team in history, if it were to happen, it would generate positive buzz for the Little Caesars® brand!
• Sometimes, crazy things do happen! For example, on four occasions, a #16 seed has come within a single basket of winning (Murray State in 1990; Princeton in 1989; East Tennessee State in 1989; and Western Carolina in 1996). In the women’s tournament, a #16 seed did beat a #1 (1998 in Harvard).
• Offer limited to one Crazy Bread® (eight piece order), per family. Sauce extra.
• Valid only on Monday, April 8, 2013, while supplies last.
• No purchase necessary. Valid at participating locations.
• Little Caesars® and the free Crazy Bread® promotion is neither affiliated nor associated in any way with any collegiate basketball team, league or association.
• Upon request, complete terms and conditions of the promotion will be available at the participating locations and at LittleCaesars.com beginning March 20, 2013.
Store Preparation:
• Please print 3 copies of the set of rules located on the Forum and retain under the front counter at each store. Present to customer, for their review, upon request.
• Utilize Front Counter Script located on the Forum to train Front Counter Greeters how to respond to customers. Reminder: The promotional offer can ONLY be redeemed on Monday, April 8, 2013.
• On each morning following the games, please check the Forum for an update as to whether a 16-seeded team beat a 1-seeded team. An email update will also be sent to Franchisees, Company Area Supervisors, Company Marketing, Field Marketing Managers, Market Directors and Franchise Services.
“Crazy Things Can Happen with Little Caesars® Pizza!” National Public Relations / Promotion
FREE Crazy Bread® if “Crazy Happens!”
If a 16-seeded team beats a 1-seeded team in the 2013 college men’s basketball championship games played on March 21 and 22, customers will receive a FREE Crazy Bread® at Little Caesars® on Monday, April 8!
Background:
• A national press release will be issued Friday, March 1, 2013 at approximately 12:00 p.m. EST to create social media buzz on Facebook and Twitter. This will also create the potential for additional national media exposure for our brand related to the annual men’s college basketball tournament.
Objective:
• To increase brand awareness and help drive traffic to the stores by reaching a large national audience.
Consumer Message:
• FREE Crazy Bread®, on Monday April 8, if “Crazy”happens! If a 16-seeded team beats a 1-seeded team in any of the 2013 college men’s basketball championship games played on March 21 and 22, “FAST BREAK to Little Caesars® on Monday, April 8, 2013 for your FREE Crazy Bread®!”No purchase necessary. Valid at participating locations.*
*Valid only at participating locations. No purchase necessary. Crazy Sauce® extra. Limit one free 8 piece order of Crazy Bread® per family. Upon request, complete terms and conditions of the promotion will be available at the participating locations and at LittleCaesars.com on March 20, 2013. Little Caesars® and the free Crazy Bread® promotion is neither affiliated nor associated in any way with any collegiate basketball team, league or association.
• Offer communicated via LittleCaesars.com, Social Media and National Press Release.
Offer Details:
• If any of the 16-seeded college men’s basketball championship tournament teams from the four regions beat a 1-seeded during the games played March 21 –22, 2013, Little Caesars® will give away one free order of Crazy Bread® to every family that goes to a store and mentions the offer on Monday, April 8, 2013.
Please note: Free Crazy Bread® will not be automatically given to customers - they must mention this offer to redeem.
• Although it is highly unlikely a 16-seed team will beat a 1-seed team, as no 16-seeded team has beaten a 1-seeded team in history, if it were to happen, it would generate positive buzz for the Little Caesars® brand!
• Sometimes, crazy things do happen! For example, on four occasions, a #16 seed has come within a single basket of winning (Murray State in 1990; Princeton in 1989; East Tennessee State in 1989; and Western Carolina in 1996). In the women’s tournament, a #16 seed did beat a #1 (1998 in Harvard).
• Offer limited to one Crazy Bread® (eight piece order), per family. Sauce extra.
• Valid only on Monday, April 8, 2013, while supplies last.
• No purchase necessary. Valid at participating locations.
• Little Caesars® and the free Crazy Bread® promotion is neither affiliated nor associated in any way with any collegiate basketball team, league or association.
• Upon request, complete terms and conditions of the promotion will be available at the participating locations and at LittleCaesars.com beginning March 20, 2013.
Store Preparation:
• Please print 3 copies of the set of rules located on the Forum and retain under the front counter at each store. Present to customer, for their review, upon request.
• Utilize Front Counter Script located on the Forum to train Front Counter Greeters how to respond to customers. Reminder: The promotional offer can ONLY be redeemed on Monday, April 8, 2013.
• On each morning following the games, please check the Forum for an update as to whether a 16-seeded team beat a 1-seeded team. An email update will also be sent to Franchisees, Company Area Supervisors, Company Marketing, Field Marketing Managers, Market Directors and Franchise Services.
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