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I don't understand how the Longhorn Network will be some huge revenue producer. I mean, i'll trust the experts, but WHY THE FUCK would anyone watch that network aside from Texas alum? And if nobody is watching, how do they make ad revenue?
Can anyone link something that can explain why this thing is expected to make so much money?
It doesn't matter if anyone watches, they can impose a mandatory surcharge on all subscribers. Nobody watches the Big Ten network but it is an extra dollar per cable customer.
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