Spike giving Zuffa the business again

[Liquidrob]

First spike counters the UFC on Versus with a Nate special, they beat the live show in the ratings

Now Spike's is airing the 132 countdown show in the middle of the day

set your dvr, folks - countdown to UFC 132 premieres tomorrow on Spike at 1:12 pm.

On a Wednesday

[ame]http://www.youtube.com/watch?v=eslz06J9hFw[/ame]

[Liquidrob]

[Warner2BruceTD]

Bjorn's henchmen are responsible.

[Liquidrob]

I see a dead dog in Dana's future

[EmpireWF]

Yeah, when I saw this, it was WTF is that about?

Even though it's airing at 11pm tmrw after TNA, why even bother premiering it at 1:12 on a weekday afternoon?

Seems like things are gonna get real interesting before the year is over btw Spike and UFC.

[Liquidrob]

So, I owe you one, Spike

- Dana White

[EmpireWF]

http://www.mmafighting.com/2011/07/01/dana-white-understands-recent-spike-tv-moves-but-warns-i-owe-y/

But a source at Spike, speaking on the condition of anonymity, indicated that the company has essentially abandoned any notion of a new deal with the UFC, since it believes the UFC is "very close to a deal with G4."

"They want their own channel, and this is an opportunity for their own channel," the source said.

As for the programming moves, it's "pretty obvious why we're doing what we're doing," the source said, but it hasn't resulted in any animosity between UFC and Spike employees.

"We're all just doing our jobs," said the source.

But just because the UFC may be moving on, that doesn't mean Spike will be content to get out of the MMA business altogether. It has reportedly shown interest in a deal with Bellator, which currently airs on MTV2 and is thus, as the Spike source pointed out, already "in the Viacom family."

[Liquidrob]

BELLATOR