LOLiverpool: Dropped by adidas, forced to wear ... Warrior?

[NAHSTE]

Yes, Liverpool is no longer deemed worthy of the adidas brand, and will now be outfitted by an American lacrosse apparel company.

http://www.bloomberg.com/news/2012-01-16/liverpool-s-on-field-performance-didn-t-warrant-price-adidas-head-says.html

http://www.telegraph.co.uk/sport/football/teams/liverpool/9024630/Liverpool-announce-new-150m-kit-deal-after-Adidas-row.html

[Chrispy]

All about the money

[mgoblue2290]

Its cool. We've now got the second largest sponsorship in the world behind Barcelona. I'll take that over wearing adidas.

Also, this has been in the works for awhile now I believe.

[kyhadley]

I definitely remember when Henry bought Liverpool hearing that they would be switching to Warrior partly because they were Boston-based. And now adidas comments that they aren't good enough for them?

edit: article from april last year: http://www.dailymail.co.uk/sport/foo...ord-books.html

Adidas simply got outbid.

[BigHouseUSA]

I think Warrior is based in Michigan, actually. It's owned by New Balance though (Boston based), which it's an imprint of. They had a deal with the Red Sox, so I'm sure this was something that was always planned.

[1ke]

I read it as LFC asking for money matching what Warrior was offering. Adidas told LFC that they simply have not performed on the field. Then Lold and told em to feck off.