UFC on FX 3 Ratings Decline

[EmpireWF]

Shocker that a card with no real name fighter does poorly...(these are overall viewers)

3rd FX show - 1.09 million viewers
2nd FX show - 1.3 million
1st FX show - 1.4 million


The prelims on Fuel also showed a decline

3rd Fuel Prelims - 84k
2nd Fuel Prelims - 113k
1st Fuel Prelims - 148k


I wanted to get an idea of what FX was doing on Friday nights last year. The first comparable figure I got was from the first week of December 2011. Only one FX program was noted for the night in the Adults 18-49 rating (a movie) = 0.8....it did 1.65 million viewers in the 10pm slot.

Can't say whether that was the norm for last year or not, but UFC has to do better.

[Warner2BruceTD]

Allow me to answer for Dana:

You know, you have all these people who pretend to understand how ratings work. Check the fucking demos. In 12-24 year old males west of the Mississippi, non-white, with household income levels between $25,000-$40,000, we won the night on cable if you dont count ESPN, CNN, FOX News, and HGTV. FOX is fucking thrilled. They love the fact that every single show on FOX, FX, and FUEL has dropped steadily since we debuted. They think it's great, and so do we. We are the biggest fuckin' sport in the world.

[Liquidrob]