New MLS TV deal

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  • Chrispy
    Needs a hobby
    • Dec 2008
    • 11403

    New MLS TV deal

    The formal announcement is still a couple hours away, but the Sports Business Journal already has almost all the details. It is a large step forward for revenue. According to SBJ the revenue is five times what the old combination of ESPN/NBC/Univision was and is now at 90 million dollars per year for the next eight seasons. Each of the partners on the new deal (ESPN/FoxSports/Univision) will have an exclusive time slot every single week.

    • ESPN will have Sunday 2 PM Pacific matches, mainly on ESPN2 (34 games)
    • FoxSports will have Sunday 5 PM Pacific matches, mainly on FoxSports1 (34 games)
    • Univision will own Friday nights with either a 4 PM or 8 PM Pacific game, mainly on UniMas (34 games)
    • ESPN is taking over streaming for all non-national games

    The locked-in times and the big-for-MLS money are the headlines. But those last two notes are what will change how you watch this league. ESPN3 is authenticated based on ISP, not cable/satellite. And, there may be ways to get access if you don't have the preferred ISPs. From Philly.com;

    But I was told Monday, and SBJ later confirmed, that discussions have been ongoing for MLS games on ESPN3 to not follow that model. There could be a paid subscription package for people who don't have ESPN3 access through their ISPs.
    More details on how to access ESPN3 content, including a list of participating providers, are available here. In addition to being available via ESPN's website, ESPN3 has apps for iOS, Android and Windows 8 devices, Apple TV, Roku, Xbox Live and Amazon's FireTV.

    Having apps with that kind of device penetration will put out-of-market games in front of anyone who wants to see them on a robust and well-tested system.
    Those Friday night games are also going to be a giant shift in how you watch soccer. They will air in both Spanish & English, in many markets they will be available via antenna. Tannenwald has some interesting other details about the Univision portion of the deal.

    - Between five and seven Friday doubleheaders on Univision Deportes on consecutive weeks in May and June, with two hours of ancillary programming around the games
    - A weekly MLS wrapup show on Sundays, and a condensed match of the week

    That expansion of coverage goes beyond what MLS has had in the past. Univision reportedly earns the highest ratings for soccer in America. Strengthening MLS' presence in front of that audience is a huge step. Including English language fans will only help the network that is already a fifth major.

    With a minimum of 102 matches (though the details make it seem like many more are likely, just not in the firm slots) on networks that are carrying the current and next World Cups as well as being on the same stations as the most popular league in the USA (Liga MX) is a huge win for exposure. The league's ratings are trending up, this new contract should only boost it.

    As in previous deals US National Team games are part of the contract. Those will be divided evenly between ESPN and FoxSports for English language coverage. Univision will have Spanish rights.
    Your remote is going to find new stations. Your devices will flood with access to the league. There's good money involved (more than the EPL). It's a new era for MLS TV rights.

  • Youk
    Posts too much
    • Feb 2009
    • 7998

    #2
    Something to watch during that small Sunday break between afternoon baseball and Sunday Night Baseball?

    Comment

    • Pitty
      Death, Taxes, Jeff Capel
      • Feb 2009
      • 7541

      #3
      Will the footie still suck though?

      Comment

      • 1ke
        D.I.L.L.I.G.A.F
        • Mar 2009
        • 6641

        #4
        Originally posted by Pritty
        Will the footie still suck though?
        A bit harsh. I was the same way. Just have to understand where they are as a league. And they are getting better. All this takes time.

        This deal can only help. Great news for the MLS.

        Comment

        • Senser81
          VSN Poster of the Year
          • Feb 2009
          • 12804

          #5
          If you compared the MLS today to the very first MLS season, the players they had in that first season was miles better than what they have today.

          Comment

          • Glenbino
            Jelly and Ice Cream
            • Nov 2009
            • 4994

            #6
            Originally posted by Senser81
            If you compared the MLS today to the very first MLS season, the players they had in that first season was miles better than what they have today.
            I don't think that's true. I think you had the same mix of washed up internationals and over the hill USMNT guys that populate the league today.

            Sent from my HTC6500LVW using Tapatalk

            Comment

            • Senser81
              VSN Poster of the Year
              • Feb 2009
              • 12804

              #7
              Originally posted by Glenbino
              I don't think that's true. I think you had the same mix of washed up internationals and over the hill USMNT guys that populate the league today.

              Sent from my HTC6500LVW using Tapatalk
              The washed up internationals were much better back then.

              Comment

              • 1ke
                D.I.L.L.I.G.A.F
                • Mar 2009
                • 6641

                #8
                Originally posted by Senser81
                If you compared the MLS today to the very first MLS season, the players they had in that first season was miles better than what they have today.
                Not close to true.

                Comment

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