But rob, there is a difference between co-promoting, or sending your undercard bums to fight on someone else's show. Coker has nothing to gain by having Alvarez coming in and beating one of his top guys, then going back to Bellator. All this does is give Bellator free pub and make your fighter look bad. Alvarez is a great fighter, and i'd love to see him fight top guys from anywhere, but really, when you talk about these co-promotions, if Coker has nothing to gain other than giving the hardcores a good fight, why do it? Alvarez means shit for business.