This game does not have the NFL license, which EA's deal covers even first-party games. The Xbox/PC exclusive thing still hasn't been confirmed either, all of these rumors were linked to a post on OS that someone with a new account left that turned out to be false. There was also a few sources who said 2K isn't involved in any way, as well as their tech.
With that said, I am still excited for another football game in the market. I don't care if there is no NFL involvement, if the game plays like a sim game of football and not MADDEN ball I will be happy.