At the break
Hey, it's not all about the game.
While there will be plenty of pregame, postgame, all-game coverage of the NBA Finals on ABC, ESPN, Fox Sports and NBA TV, there are also commercials.
In a bit of news, 2K Sports is going to begin advertising its new basketball video game, NBA 2K10, today and the cover athlete is Kobe Bryant.
During the ad campaign rollout, four potential covers will be shown and viewers will vote on which image they'd prefer to see when the game is available Oct. 6.
Jason Argent, the vice president of marketing for 2K Sports, said that in this, the 10th anniversary of the game, "Frankly, Kobe was the only pick for the cover." Last year it was Boston's Kevin Garnett.
"Hopefully some of the same Garnett magic will rub off," Argent said.
So Argent isn't a neutral observer of these Finals? "No, not now," he said.