Get rid of the XP kick, but instead of going back to six if you fail, you should stay at seven. This way teams have nothing to lose by going for that eighth point, and it would be attempted more often, thus creating more exciting plays.
Exciting plays = viewers
Viewers = ratings
Ratings = $$ which has been the main priority of the NFL for a long time.
Exciting plays = viewers
Viewers = ratings
Ratings = $$ which has been the main priority of the NFL for a long time.