Who said you worked in the media? Don't be a retard.
What "media hype" are you talking about? Dallas hasn't been hyped up since they beat NY in week 1. We are now in week 9 and they haven't been talked about as being some type of contender since that point in time.
And the coverage stays the same regardless of whether Dallas is winning or losing because it riles up the network's audience and keeps them watching. Instead of tuning out the Cowboy talk, the people who hate on the Cowboys decide to throw gas into the fire. The network's audience drives the networks to continue talking about them.
you asked and answered the question yourself...debating with me the media attention dallas gets is about as lame as the cowboys play this year