Pac/Marquez PPV buys vs Last 5 UFC's buys

[Liquidrob]

1.5 Million for Pacquiao vs. Marquez 3

=

UFC 133 - 310,000
UFC 134 - 335,000
UFC 135 - 450,000
UFC 136 - 225,000
UFC 137 - 280,000

 

[Liquidrob]

From the UG

Statistically speaking, UFC 133-137 featured Anderson Silva, BJ Penn, Frankie Edgar, Ortiz, Belfort, Rashad, Shogun, Griffin, Minotauro, Rampage, Bones Jones, Matt Hughes, Koscheck, Sonnen, Jose Aldo, Kongo, Cro Cop Dennis Hallman's ball sack and Nick Diaz.

Also, of those 5 ppvs, they featured FW, LW, MW, and LHW title fights (4 title fights)

 

[RosettaStoned]

Over saturating.

 

[CrimsonGhost56]

lesnar/overeem will beat it

 

[EmpireWF]

The only two mega draws the UFC have are Lesnar and GSP.

Everyone knows this.

 

[CrimsonGhost56]

throw in some lesnar and overeem door breaking montages and it will break records

 

[Kuzzy Powers]

From the UG

Statistically speaking, UFC 133-137 featured Anderson Silva, BJ Penn, Frankie Edgar, Ortiz, Belfort, Rashad, Shogun, Griffin, Minotauro, Rampage, Bones Jones, Matt Hughes, Koscheck, Sonnen, Jose Aldo, Kongo, Cro Cop Dennis Hallman's ball sack and Nick Diaz.

Also, of those 5 ppvs, they featured FW, LW, MW, and LHW title fights (4 title fights)

Notice which titles werent defended.

:smug:

 

[Warner2BruceTD]

-UFC will still beat HBO Boxing. Again. Like they have every year since Bonnar/Griffin.

-UFC is pretty much a lock for it's first year of negative PPV growth since Bonnar/Griffin.

Boxing has exactly two draws. UFC also only has two real draws who significantly move numbers (throw in Silva vs. certain opponents if you like), but the difference is UFC has a baseline to where the brand name still brings in an acceptable number of buys. Nobody gives a single fuck about boxing aside from Pac & PBF.

PPV numbers across the board are slipping across all three major PPV businesses (boxing, UFC, wrestling). While all three have content/star power issues, it's also because PPV is slowly dying as a medium. Slowly. Big stars will still draw. Pac/PBF will break all records.

But the medium is eventually going to be replaced. Internet is the future. Cheap promotional controlled streams with no middle man (cable/sat providers). People balk at a $60 PPV and will watch a choppy illegal stream instead. Ask that person to pay $20 for a crystal clear legal stream that they can watch on a computer or hook up to their TV with a $10 wire and they will pay. Eventually all TV's will be internet ready (and that will be sooner than you think). The promoter wins under this scenario because he keeps 100% of the revenue without the middle man.

Closed circuit died at the hand of PPV, PPV will die at the hand of the internet. People are slowly moving towards doing everything via their computer, the TV is evolving into an expensive monitor. Even the DVR will go away, because the internet is like a giant global DVR, and eventually alll content will be "on demand" via the internet. Live TV will die, aside from sports. Tune in at 9 for Two and a Half Men will become "Two and a Half Men will be made available for click and play at 9 on Wed".

 

[Kuzzy Powers]

-UFC will still beat HBO Boxing. Again. Like they have every year since Bonnar/Griffin.

-UFC is pretty much a lock for it's first year of negative PPV growth since Bonnar/Griffin.

Boxing has exactly two draws. UFC also only has two real draws who significantly move numbers (throw in Silva vs. certain opponents if you like), but the difference is UFC has a baseline to where the brand name still brings in an acceptable number of buys. Nobody gives a single fuck about boxing aside from Pac & PBF.

PPV numbers across the board are slipping across all three major PPV businesses (boxing, UFC, wrestling). While all three have content/star power issues, it's also because PPV is slowly dying as a medium. Slowly. Big stars will still draw. Pac/PBF will break all records.

But the medium is eventually going to be replaced. Internet is the future. Cheap promotional controlled streams with no middle man (cable/sat providers). People balk at a $60 PPV and will watch a choppy illegal stream instead. Ask that person to pay $20 for a crystal clear legal stream that they can watch on a computer or hook up to their TV with a $10 wire and they will pay. Eventually all TV's will be internet ready (and that will be sooner than you think). The promoter wins under this scenario because he keeps 100% of the revenue without the middle man.

Closed circuit died at the hand of PPV, PPV will die at the hand of the internet. People are slowly moving towards doing everything via their computer, the TV is evolving into an expensive monitor. Even the DVR will go away, because the internet is like a giant global DVR, and eventually alll content will be "on demand" via the internet. Live TV will die, aside from sports. Tune in at 9 for Two and a Half Men will become "Two and a Half Men will be made available for click and play at 9 on Wed".

Two and a Half Men is on Monday's.

:motte:

 

[Warner2BruceTD]

That's my point, it won't be that way anymore. Shows will eventually be "made available" at whatever day or time, instead of airing at a certain day or time. DVR ratings numbers raising exponentially each passing year supports the theory that people are getting away from appointment viewing. It won't be long (in the grand scheme) when he generations that watched TV this way die off, and people who grew up on DVR's are adults. These people will want things on demand, they no no other way.

 

[KINGOFOOTBALL]

W2B is drastically underestimating the old guard and there desperation to cling to old ways.

UFC on XBOX Live is first step towards the first part though.

However didnt you once argue that making PPVs cheaper wont really make more money ?
(could be wrong).. I wonder what the breaking point is before they go into entirely new distribution methods.

 

[Warner2BruceTD]

W2B is drastically underestimating the old guard and there desperation to cling to old ways.

UFC on XBOX Live is first step towards the first part though.

However didnt you once argue that making PPVs cheaper wont really make more money ?
(could be wrong).. I wonder what the breaking point is before they go into entirely new distribution methods.

Making PPV's cheaper with the current model will not make more money. For example, if you price the PPV's at half the current cost, you would need to double the buys just to break even, and that isn't happening.

However, if you stream the PPV's via the internet on UFC.tv, you can charge a lower price (let's say, for example, whatever your current take is after the cable/sat split...let's assume half even though its closer to 40-45%, so $30), increase buys 10-20% based on that lower price point, and make MORE money because you are keeping the entire rake because there is no middle man.

This is why PPV will eventually will go away. As internet speeds constantly improve, old generations die off, and people who grew up with and embrace internet viewing become the target market (and pretty much are already), that perfect storm will allow UFC/HBO/McMahon to cut out the middle man, slash prices, and make more money.

 

[nflman2033]

-UFC will still beat HBO Boxing. Again. Like they have every year since Bonnar/Griffin.

-UFC is pretty much a lock for it's first year of negative PPV growth since Bonnar/Griffin.

Boxing has exactly two draws. UFC also only has two real draws who significantly move numbers (throw in Silva vs. certain opponents if you like), but the difference is UFC has a baseline to where the brand name still brings in an acceptable number of buys. Nobody gives a single fuck about boxing aside from Pac & PBF.

PPV numbers across the board are slipping across all three major PPV businesses (boxing, UFC, wrestling). While all three have content/star power issues, it's also because PPV is slowly dying as a medium. Slowly. Big stars will still draw. Pac/PBF will break all records.

But the medium is eventually going to be replaced. Internet is the future. Cheap promotional controlled streams with no middle man (cable/sat providers). People balk at a $60 PPV and will watch a choppy illegal stream instead. Ask that person to pay $20 for a crystal clear legal stream that they can watch on a computer or hook up to their TV with a $10 wire and they will pay. Eventually all TV's will be internet ready (and that will be sooner than you think). The promoter wins under this scenario because he keeps 100% of the revenue without the middle man.

Closed circuit died at the hand of PPV, PPV will die at the hand of the internet. People are slowly moving towards doing everything via their computer, the TV is evolving into an expensive monitor. Even the DVR will go away, because the internet is like a giant global DVR, and eventually alll content will be "on demand" via the internet. Live TV will die, aside from sports. Tune in at 9 for Two and a Half Men will become "Two and a Half Men will be made available for click and play at 9 on Wed".

I will still watch the choppy free stream vs paying for a clear one.

and honestly even with my 10 year old computer, I can find streams that are not all that bad.

 

[Warner2BruceTD]

I will still watch the choppy free stream vs paying for a clear one.

and honestly even with my 10 year old computer, I can find streams that are not all that bad.

You sir, support my theory that most people who illegally stream would not buy the PPV's anyway.

This is why I think cutting prices under the current model would not result in enough increased buys to mitigate the losses.

 

[nflman2033]

You sir, support my theory that most people who illegally stream would not buy the PPV's anyway.

This is why I think cutting prices under the current model would not result in enough increased buys to mitigate the losses.

well, I will buy Pacquiao vs Mayweather, but that's it. Then again the odds that fight happening...

 

[BigBucs]

You sir, support my theory that most people who illegally stream would not buy the PPV's anyway.

This is why I think cutting prices under the current model would not result in enough increased buys to mitigate the losses.

I pirate but prefer to watch boxing PPVs in clean HD even though I know a HD rip will be up a few hours after the broadcast.

 

[Warner2BruceTD]

I will still watch the choppy free stream vs paying for a clear one.

and honestly even with my 10 year old computer, I can find streams that are not all that bad.

I pirate but prefer to watch boxing PPVs in clean HD even though I know a HD rip will be up a few hours after the broadcast.

I pirate the events I would never pay for and don't really need to see very badly. This would include all boxing, almost all wrestling, and certain UFC's.

If it's something I really want to see and would be pissed if the stream dropped, I just buy it.

Let me ask you guys this (and this goes for anyone else who pirates)...if HBO Boxing or UFC or whoever was selling PPV's you wanted to see and offered them on a clean, reliable, HD quality stream for half the price or less, would that entice you to pay more often instead or pirate? Let's say it cost $20.

 

[1ke]

I pirate the events I would never pay for and don't really need to see very badly. This would include all boxing, almost all wrestling, and certain UFC's.

If it's something I really want to see and would be pissed if the stream dropped, I just buy it.

Let me ask you guys this (and this goes for anyone else who pirates)...if HBO Boxing or UFC or whoever was selling PPV's you wanted to see and offered them on a clean, reliable, HD quality stream for half the price or less, would that entice you to pay more often instead or pirate? Let's say it cost $20.

I would say I stream about 80% of all events. The other 20% is split between buying the fights(5%) and going to BW's to watch fights(15%) they have for free, even though im still payin for wings and shit.

So if that were the case, I would definitely consider getting the fights for 20 bucks.

Keep in mind this is comng from a casual UFC fan.

 

[calgaryballer]

I pirate the events I would never pay for and don't really need to see very badly. This would include all boxing, almost all wrestling, and certain UFC's.

If it's something I really want to see and would be pissed if the stream dropped, I just buy it.

Let me ask you guys this (and this goes for anyone else who pirates)...if HBO Boxing or UFC or whoever was selling PPV's you wanted to see and offered them on a clean, reliable, HD quality stream for half the price or less, would that entice you to pay more often instead or pirate? Let's say it cost $20.

Yes. At $15-20 I will buy just about anything. I don't have cable, but subscribe to Setanta-I ($14.99 a month) because I know I will always have a reliable stream for soccer and rugby. If the UFC were to offer their events at that price point as well, and eliminate my fears of Justin.tv crapping out just as BJ Penn walks down the ramp, I'd do it in a heartbeat. For those events were it's not big enough for me to be able to draw a crowd (I am the only one of my group that REALLY likes MMA, so it has to be a Lesnar/GSP/Anderson fight for them to get interested), it would be a life saver.

I've been saying this forever about every league. I've submitted user articles to Techdirt with the same thesis. My cable bill used to be $80 or so just for channels. I would gladly spend that same $80 per month on NHL/NBA/NFL/UFC/Soccer league passes (read, every game) because I can get all my 'traditional' programming via other sources. Live sports is the only thing I lost by cutting the cord to cable

 

[SHOGUN]

I'd drop $20 for UFC events, especially if there are two undercard guys I really like (Stun Gun, Barboza, etc.) and I'm meh on the main event.

I'd easily pay $30 for ROH, NJPW and Dragon Gate PPVs with stable HD streams. GFL streams usually get choppy on me in the second half of cards.