Even though the difference in television viewership is astronomical, my belief is that if this show went live on regular PPV, it would easily have beaten TNA’s show two weeks earlier. However, if the company tried a live PPV, they would lose their ass doing so. The iPPV concept is low risk, as you only need a few hundred buys to break even. But it’s low reward, as even with a show with this level of success, the profit margin if you throw in everything is probably not much more than $10,000. It’s nowhere close to as important as the live gate, and that explains why there was a lengthy intermission during the show, because it was important to sell as much merchandise as possible when you have one of the company’s biggest crowds of the year.
The show drew a sellout of 1,300 fans to the Manhattan Center. There were only about 40 seats left to be sold the day of the show.