Warner2BruceTD
2011 Poster Of The Year
At what point does the overexposure cross that line into to where it becomes a detriment?
When you fail to make stars.
#1 in any combat sport/pro wrestling/boxing or whatever is making new stars. Old stars can't draw forever, and it's an even bigger issue in MMA than in wrestling or boxing because (generally speaking) stars are on top for a much shorter length of time.
Overexposure + lack of creating new stars = thinned out shows and main events with guys who aren't over.
The UFC model is moving to volume. MOAR MOAR MOAR. Shows every week, shows every night, all over the globe. PPV obviously suffers from overexposure. But you can still draw decent gates if you only hit cities once or twice per year. Remember, Houston sold out for Edgar/Maynard because UFC hadn't been there is so long. It wasn't a good PPV fight, but it drew a monster live gate.
Network TV deals + more live gates + mediocre PPV is probably a better model than basic cable + less live gates + good/great PPV. I guess we'll find out, but from a fan perspective, like rob is saying, fuck PPV.