UFC strikes deal with FOX

[Liquidrob]

I'm just assuming they decided to do the first special in November for November sweeps. Only reason I can see them choosing a 1 hour broadcast with 2 fights is to maximize the rating...which will be used to give advertisers their rate next year.

As long as they book a couple of PPV level fights, it's fine. If not, wtf?

 

[EmpireWF]

And of course we dont get FX in Canada, so royal burn on the "FX Fight Nights". So much for caring so much about Canada. :shifty:

FX is starting up in Canada in November.

 

[EmpireWF]

Meltzer:

--The first UFC on the Fox network will actually be a one-hour Prime Time special, presumably building up the 11/12 live show. It will air on 10/30, a Sunday, right after the NFL postgame show according to what Fox has sent to its affiliates.

I assume the 10/30 thing won't be a live show but more something like a clip show/intro for new viewers. Plus it takes advantage of the post-NFL audience and lets them know about the 11/12 show.

 

[EmpireWF]

Official.

Fox will air a one-hour special about the UFC on 10/30 after the NFL post-show is finished.

It will be used I assume to introduce the audience to the brand and promote 11/12. Then on 11/12, they can promote the Cain/JDS PPV.

 

[Liquidrob]

some rumors going around the main event might be Tito vs Franklin, way to go UFC, lol

They better come stronger than that

 

[EmpireWF]

some rumors going around the main event might be Tito vs Franklin, way to go UFC, lol

They better come stronger than that

Dana was coming around on that fight over the past couple weeks, I really hope it's not the main event. That would suck.

 

[Warner2BruceTD]

some rumors going around the main event might be Tito vs Franklin, way to go UFC, lol

They better come stronger than that

Franklin is the "image" guy, clean cut, smart, good looking, looks like an athlete. Tito is Tito, he will turn heel after his short babyface run and promote the shit out of it.

I'm not saying I want to see this, because I don't, but it makes sense.

 

[Warner2BruceTD]

Holy shit, its Cain vs. JDS for FOX

 

[EmpireWF]

OH SHIT

 

[EmpireWF]

Only one fight on the show...assume if time permits, they'll show a prelim fight.

 

[Liquidrob]

great job zuffa, not thats how you do it, what a fight

I was just going to write a long post about how lame a tito vs franklin fight would have been and what a wasted oppurtinity, etc...

This is how you make a splash into main stream

 

[CrimsonGhost56]

BOOM ANOTHER HIT IS LANDED!

 

[SHOGUN]

:golfclap:

 

[Warner2BruceTD]

I have been told Lorenzo Fertitta made the final call on the fight.

The idea is to keep doing big PPV main event level fights on FOX. They believe PPV is a slowly dying business and want to stay ahead of the curve and change the business model slowly. They won't give away the really big fights, but when a champ fights a non draw or you have two guys like Cain/JDS who were not going to do well on PPV anyway, you will get it on FOX.

Of course this can all change based on the numbers they do or a million other reasons.

 

[Liquidrob]

Such a big move by zuffa, like Warner said, the PPV numbers are falling, And1 who is THE GOAT just bombed on PPV, 275k buy is lower than Frankie Edgar

Now you can showcase the best HW in the world (whoever wins, THE REEM aside) to the mainstream, this was the best move they could make

Throw in that boxing has HW's that nobody wants to watch, you can really take over the fight game, HW's are the way to go

 

[Liquidrob]

I have been told Lorenzo Fertitta made the final call on the fight.

 

[Liquidrob]

what I find hilarious about this whole thing is the complete opposite way the 'MMA fans' have reacted to this deal compared to the Strikeforce CBS deal

There were so many fans that blasted, just killed SF for are the same things the UFC is dealing with on network TV, SF actually had 4 fights on the main card and than 3 title fights the next time, the UFC is getting a 1 hour 1 fight special at first, MMA fans were killing SF and CBS for only getting 4 fights!

Also fan blasted SF for having very short promos on CBS and so on, 'they cant promote, CBS doesnt care' blah blah blah, the UFC just got like a 10 second promo for the show

[ame]http://www.youtube.com/watch?v=wZ18Jiv57Gs&feature=player_embedded[/ame]

Shows that MMA fans were never going to let SF or a non UFC show suceed, people want there MMA to be UFC and not anything else

 

[Kuzzy Powers]

I think the difference was that Strikeforce was in need of something huge to establish themselves, while the UFC is already established, and can do in a bit of a different route. I still would prefer a full show over one fight, which I dont think is all that special despite the match-up.

 

[EmpireWF]

The main aspect of the deal starts in 2012, this is to get their feet in the water + november sweeps.

Besides, there's so much MMA going on in a short timespan, who cares if it's one awesome fight on the CBS show for now?

 

[Liquidrob]

The main aspect of the deal starts in 2012, this is to get their feet in the water + november sweeps.

Besides, there's so much MMA going on in a short timespan, who cares if it's one awesome fight on the CBS show for now?

you missed the entire point as usual