[PC] World of Warcraft Waved Goodbye to 1.3 Million Subscribers Last Quarter

[jms493]

WoW, where have all the subscribers gone?
World of Warcraft's subscriber-base is on the decline. That's hardly shocking for a massively multiplayer online role-playing game (MMORPG) that was launched over 9 years ago. But this isn't just any online game, it's the world's largest subscription-based MMORPG and it lost 1.3 million players in the last three months. Who knows where they went, but more importantly, what can Activision Blizzard do to retain its remaining 8.3 million subscribers?

That's a question the game developer has to figure out. In the meantime, Activision Blizzard is busy celebrating a better-than-expected quarter to kick off 2013. For the quarter ended March 31, 2013, the company reported net revenues of $1.32 billion, up from $1.17 billion in the same quarter a year ago. On a non-GAAP basis, net revenues totaled $804 million, up from $587 last year.

"Our first-quarter performance was driven by continued consumer interest in all of our key franchises. Blizzard Entertainment’s StarCraft II: Heart of the Swarm was the No. 1 PC game for the quarter. Additionally, during the quarter, Blizzard’s World of Warcraft remained the No. 1 subscription-based MMORPG in the world with more than eight million subscribers, although the game saw declines of approximately 1.3 million subscribers, mainly from the East, but in the West as well," Bobby Kotick, CEO of Activision Blizzard, said in a statement (PDF).

Yes, WoW is still a cash cow, and yes, it's still the world's leading subscription MMORPG, but the recent decline is subscribers did "raise concerns, as do continued challenges in the global economy," Kotick added.

Where things get tricky for Activision Blizzard is that WoW operates on a somewhat dated business model. There are many free-to-play online games these days, and even though some non-subscription MMROPGs boast more players, Activision Blizzard is squeezing more money out of its WoW players than other titles. At some point, however, the WoW ride will come to end, and then what?

Great game but with its bound to start to decline. DOTA 2, LoL, Diablo3, Sim City, StarCraft...there are other options for PC gamers.

 

[JeremyHight]

The game is 9 years old and the graphics weren't even cutting edge 9 years ago. The game just keeps on kicking. Once it dips below 5 million, I bet they will come out with another expansion or finally a sequel. Then it will sell a bunch, people will say how it is great, half will leave, the other half will be addicted and Blizzard will make bank.

 

[jms493]

Apparently the fan base wasnt too excited or happy with the Mists Of Pandaria expansion pack. That could have led to the recent downfall. If you signed up for a year of WoW last year before Diablo 3 you got Diablo 3 free. Those subs might have finally lapsed.

 

[RobbyB34]

I played WOW way too fucking much. That was the reason I dropped out. But I did that over 3 years ago. I needed a life...lol.