I'm watching the local TV broadcast, and the bumper music (well, not really bumper music, thats the FOX Sports theme, but when they show the lineups, stat overlays, replays, etc) is SALSA, and all of the ticket/TV promos that run during commercial feel more like night club commercials. Latin music, flashing lights, etc. Somebody named Daddy Yankee, who appears to be a Pitbull knockoff act or some sort, is playing the new stadium after the game this Friday, and is being pushed heavily every commercial break. Combine that with "interesting" look of the stadium itself, with that garish dolphin thing and the live aquarium behind home plate, and you feel like it should be the Havana Marlins.
Do you see this as the future of sports marketing? If so, are the Sacramento Kings fucked?
Do you see this as the future of sports marketing? If so, are the Sacramento Kings fucked?
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