Gina out drew Kimbo on Showtime

[Liquidrob]

Average was 576,000 and peaked at 856,000

"Strikeforce: Carano vs. Cyborg" draws 576,000 viewers, UFC 100 replay nabs two million
by Dann Stupp on Aug 18, 2009 at 12:15 pm ET

As expected Spike TV's replay of a UFC 100 pay-per-view event outdrew the live broadcast of "Strikeforce: Carano vs. Cyborg" on Showtime this past weekend.

Spike TV, a basic cable station, is available in 98 million homes. Showtime, a premium cable station, has approximately 21 million paying subscribers.

"Strikeforce: Carano vs. Cyborg" drew an average audience of 576,000 viewers. The UFC replay drew nearly four times that with two million total viewers, Spike TV officials today confirmed with MMAjunkie.com (www.mmajunkie.com).

Strikeforce's Aug. 15 event was one of the biggest shows in the promotion's history and featured the long-awaited Cristiane "Cyborg" Santos vs. Gina Carano title fight. As with other competitors, the UFC and Spike TV ultimately decided to counter-program the broadcast.

Strikeforce's event averaged 576,000 viewers (and peaked with 856,000 for the night's main event at midnight). UFC 100 averaged two million viewers, and it's 1.8 rating (513,000 viewers) was the highest-rated program in the male-18-34 demographic during its timeslot.

Additionally, Spike TV edged Showtime in that demo with 513,000 viewers to the premium channel's 181,000.

UFC 100 took place July 11 at the Mandalay Bay Events Center in Las Vegas. The milestone event featured one of the most stacked cards in the organization's history with three headline-worthy fights, including the official main event of UFC heavyweight champion Brock Lesnar vs. interim title-holder Frank Mir.

The Strikeforce event, which took place at the HP Pavilion in San Jose, Calif., also featured Strikeforce interim lightweight champion Gilbert Melendez's title defense over Mitsuhiro Ishida, Gegard Mousasi defeating light-heavyweight champ Renato "Babalu" Sobral, and Fabricio Werdum easily defeating. Mike Kyle.

For more on both "Strikeforce: Carano vs. Cyborg" and UFC 100, including full event coverage and official results, check out the MMA Events section of MMAjunkie.com.

[Liquidrob]

So on average, one out of every 26 homes with Showtime watched Carano/Cyborg while only 1 out of every 49 homes with Spike watched UFC 100 rebroadcast.

.

Strikeforce drew 3% of its available viewers.

UFC drew 2% of its availabe viewers.

[JeremyHight]

Rob, I think this is where people say you have an anti-UFC bias. I mean, UFC beat SF by 4:1, but you are basically pointing out stats that claim victory for SF and making no mention that an old PPV where everyone knew the results got nearly 2 million people to watch it on a rather 2nd tier cable channel.

[Liquidrob]

Rob, I think this is where people say you have an anti-UFC bias. I mean, UFC beat SF by 4:1, but you are basically pointing out stats that claim victory for SF and making no mention that an old PPV where everyone knew the results got nearly 2 million people to watch it on a rather 2nd tier cable channel.

huh? I'm just reporting what the numbers are, the article put the UFC into the mix

These are direct quotes, the numbers are the numbers and are interesting to compare

I bought UFC 100 and 101, I support the UFC

[Steel Mamba]

I think he's just pointing out that more people have access to SpikeTV than they do SHO, so you have to keep that in mind when looking at the numbers. If you don't have SHO then watching the replay of UFC 100 isn't a bad substitute.

[Kuzzy Powers]

Rob, I think this is where people say you have an anti-UFC bias. I mean, UFC beat SF by 4:1, but you are basically pointing out stats that claim victory for SF and making no mention that an old PPV where everyone knew the results got nearly 2 million people to watch it on a rather 2nd tier cable channel.

Rob.. anti-UFC?

Never!

[Liquidrob]

Just putting 500k to 2 million doesnt tell the story, Showtime compared to Spike, a rerun compared to a live show, etc...

[Kuzzy Powers]

Shouldnt a live show out-draw a re-run? If anything thats a help for Strikeforce, not UFC.

[Liquidrob]

I think he's just pointing out that more people have access to SpikeTV than they do SHO, so you have to keep that in mind when looking at the numbers. If you don't have SHO then watching the replay of UFC 100 isn't a bad substitute.

No No No, that doesnt make any sense because than you wouldnt be able to call me or other people Anti-UFC

[Liquidrob]

Also the thread title was for Gina vs Kimbo on Showtime, I didnt write the article

[JeremyHight]

Also the thread title was for Gina vs Kimbo on Showtime, I didnt write the article

The article doesn't even mention Kimbo and mentions heavily how the UFC quadrupled the ratings for SF, but all you did was point out how SF somehow beat UFC.

Again, this was a replay of an event where everyone knew what happened. Not only that, but the cost for the SF event was around a dollar, but it still couldn't beat even an average PPV from the UFC which costs 4000% more than the SF did. Add in the fact that it also had 4 title bouts and a big draw in Gina Carano and those numbers weren't good, they were terrible.

[Senser81]

I don't understand.

[Liquidrob]

I think the numbers are interesting, I cant remember, but I dont think the UFC counter programmed really against Kimbo/Tank, I believe they ran a Chuck special if my memory is correct

Kimbo averaged like 511,000 with no real counter programming

Gina did 576,000 up against the UFC's rerun of there biggest show ever

Frank vs Diaz did 364,000 against a rerun of UFC 94

Gina is a bigger casual fan draw than Frank, but Frank gets about 2,000 more to come to the Shark Tank and watch in San Jose

[Liquidrob]

The article doesn't even mention Kimbo and mentions heavily how the UFC quadrupled the ratings for SF, but all you did was point out how SF somehow beat UFC.

Again, this was a replay of an event where everyone knew what happened. Not only that, but the cost for the SF event was around a dollar, but it still couldn't beat even an ok event from the UFC which costs 4000% more than the SF did. Add in the fact that it also had 4 title bouts and a big draw in Gina Carano and those numbers weren't good, they were terrible.

I made the title, I wanted to show that Gina out drew Kimbo/Tank on Showtime

lol @ those numbers weren't good, those numbers were excellent and the highest Showtime has ever done

Of course it was a rerun, but this was the 'counter programming' that the UFC did, its the total picture I was looking at

[Kuzzy Powers]

Gina is a bigger casual fan draw than Frank, but Frank gets about 2,000 more to come to the Shark Tank and watch in San Jose

Not a surprise.. Casual fans are more willing to watch a hot chick than a 40 year old man with braces.