Really the LeBron thing is about this:
link
Which makes the Liverpool thing kind of odd, as I doubt that was one of LeBron's demands. Probably just trying to increase popularity by having LeBron's name involved with the team.
Don't really like having LeBron being affiliated with the Red Sox though.
The Fenway group will partner with James's sports marketing firm, LRMR Branding & Marketing to become the exclusive representative for James.
Which makes the Liverpool thing kind of odd, as I doubt that was one of LeBron's demands. Probably just trying to increase popularity by having LeBron's name involved with the team.
Don't really like having LeBron being affiliated with the Red Sox though.
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