Madden fans prepare to hold on to your wallet...

[killgod]

...cause Peter Moore is coming for your money.

EA Sports Plans To Digitize Madden Consumer
Microtransactions, subscription model mentioned.

US, March 1, 2010 - Madden fans should expect to purchase digital content this season.

Speaking today at the Morgan Stanley Technology conference in San Francisco, EA Sports president Peter Moore talked about the current and future plans for the company. In the short term, he said he's most excited to see its digital business thrive on several of its key sports titles, including Madden.

"I think we need to move much quicker, in particular with Madden, through a digital world," Moore stated. "You're going to see more announcements there how we digitize our Madden consumer."

Moore later noted that while the EA Sports has dropped major support for the PlayStation 2, which has weakened overall Madden sales, PlayStation 3 and Xbox 360 game sales have picked up. He also the company's digital plans seen in its other titles could be on the way to Madden as well.

"What we're starting to do now is actually start to see growth on next-gen platforms, and perhaps more importantly you're going to see digital subscriptions, digital microtransactions; all those things that we seem to be able to drive hard against all our franchises, against the Madden consumer."

Moore stated that every iteration of Madden typically sells around six million units. The company is looking at ways to generate more revenue from that install base every year.

"What you should be looking for from me is 'How do I get an extra $4 or $5 dollars?', which is high margin digital revenue from that install base rather than continue to sell more packaged goods," he said.

Later on, Moore also described the struggles with keeping fans from quickly trading in their sports titles every year and discussed how digital content can keep a title going.

"It keeps the disc in the drive longer, it stalls trading the game in, it allows me to be able to take further advantage of that consumer over a longer period of time," he said. "Even if we do get second sales, we see that as an opportunity to drive digital margins."

"Sports games, because their seasonality runs out, are always something tempting to trade in. We've got to be able to build business models around allowing that consumer to trade it in and then monetize them," he added

"We're certainly going to do a lot of that this year."

http://au.xbox360.ign.com/articles/107/1073240p1.html



edro:edro:edro:

 

[Archer]

"Sports games, because their seasonality runs out, are always something tempting to trade in. We've got to be able to build business models around allowing that consumer to trade it in and then monetize them," he added

It's funny how you don't see many people trading the show or NHL10 in when their respective seasons are over. :bizzaro:

 

[EmpireWF]

It's funny how you don't see many people trading the show or NHL10 in when their respective seasons are over. :bizzaro:

oh SNAP~!

 

[MrBill]

I never even thought about trading in one of my PS2 versions of Madden.

You heard it here first, roster updates will be a premium subscriber feature for Madden '11.

 

[JMeist]

It's funny how you don't see many people trading the show or NHL10 in when their respective seasons are over. :bizzaro:

nhl 10 was terrible no one plays that game.

 

[mgoblue2290]

Madden 11: Buy Your Team!


Thats rights folks for just an extra $5 you can unlock your favorite team and play with them! This year's game comes with 4 standard teams created by EA that can be fun, but if you want the full experience than you'll have to buy each team! A die hard Saints fan will finally have the opportunity to take on 1 of 4 wacky teams created by EA!! Whats that? You don't want to just play against those 4 teams? Well then you can unlock all 32 teams for the discounted price of $4 per team!

Disclaimer: Franchise mode sold separately.

 

[IamMedellin]

 

[Archer]

nhl 10 was terrible no one plays that game.

? I see many people playing it

 

[killgod]

nhl 10 was a letdown since they didn't fix the killer bugs in be a pro offline, released a really cool chise mode...but with mode killing bugs and then online wasn't touched much except for microtransaction mania.

on the 360 side of things, there's plenty of people playing the game from what I see.

 

[Tengo Juego]

Peter Moore...

:cunt:

 

[wr50l]

nhl 10 was a letdown since they didn't fix the killer bugs in be a pro offline, released a really cool chise mode...but with mode killing bugs and then online wasn't touched much except for microtransaction mania.

on the 360 side of things, there's plenty of people playing the game from what I see.

It was only a letdown because you have a social life. Quit your job and join an EASHL team. Live a glorious life in amongst the world's elite like me.

 

[MrBill]

I really hope that is not the case.

I hope not either, I was was just being facetious but nothing would surprise me. EA has brought in the NBA Jam guy to work on Madden '11 and now Moore is saying this early that they are thinking of ways to get more money out of us through DLC. It can't be looking good for us as consumers.

 

[killgod]

It was only a letdown because you have a social life. Quit your job and join an EASHL team. Live a glorious life in amongst the world's elite like me.

LET ME ON YOUR TEAM ASSHOLES.

I'm the key cog between 10th and 1st. You're fenian friend knows it!


trade deadline day, MAKE THE DEAL!

 

[JMeist]

nhl 10 was a letdown since they didn't fix the killer bugs in be a pro offline, released a really cool chise mode...but with mode killing bugs and then online wasn't touched much except for microtransaction mania.

on the 360 side of things, there's plenty of people playing the game from what I see.

I cannot name a single one of my friends who play the game or shit I can't even name one on my friends list that is consistently playing the game. I personally put the game down after 2 days. I would be willing to bet Madden has more users.

 

[killgod]

I cannot name a single one of my friends who play the game or shit I can't even name one on my friends list that is consistently playing the game. I personally put the game down after 2 days. I would be willing to bet Madden has more users.

that would be a silly bet.

the game was outsold by madden something like 6:1

 

[PP]

They should charge for Ultimate Team like they do in FIFA. That way we aren't paying for something that should be in the game like jerseys etc. I don't mind that they create that new game mode and charge for it.

 

[JTRaines92]

So this article was pretty much "fuck the customer, I want their cash"...

 

[Realist]

I hope not either, I was was just being facetious but nothing would surprise me. EA has brought in the NBA Jam guy to work on Madden '11 and now Moore is saying this early that they are thinking of ways to get more money out of us through DLC. It can't be looking good for us as consumers.

That would be difficult because if you are playing online and both players have difference rosters, you wouldn't be able to play. i know what you are going to say, that will force the person with the outdated rosters to updated or not play online...lol

 

[FUSE]

So this article was pretty much "fuck the customer, I want their cash"...

basically

 

[bringbackjimmy]

I don't see the big deal? Of course the guy wants to make more money off it's it product. lets see what he is actually talking about before we cut off his head.

people complaining about having to buy teambuilder or online franchise if you rented or bought it used... They don't get money if you buy it used of course they are going to make you pay something to get their main features..its smart business.. its if they make you pay for it after you buy it new is when you should be pissed.