MrBill
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Not a good development for Nintendo. They still sell a ridiculous amount of handheld devices at a console price but they have hit some hard times with the Wii U.
Uh oh: Nintendo cuts Wii U sales forecast by 69 percent
by Don Reisinger
January 17, 2014 6:30 AM PST
The company hoped to sell 9 million Wii U units between April 2013 and March 2014. It now expects to sell just 2.8 million units.
Nintendo is in a world of trouble, and it's not clear what might change its luck.
The game company on Friday announced that it needs to revise its Wii U sales expectations from an anticipated 9 million units sold between April 2013 and March 2014 to 2.8 million units during that period -- a 69 percent drop compared to previous estimates.
Wii U software sales, meanwhile, were halved in the modification, with Nintendo now saying that it expects software sales to hit 19 million units, rather than the 38 million it initially expected.
The trouble isn't just with the Wii U. Nintendo has revised its 3DS sales down to 13.5 million units, compared to 18 million in its previous forecast. Nintendo won't even hit the 2 million Wii units it had hoped to sell, saying instead that it'll only be able to muster 1.2 million unit sales during the period.
Nintendo's admission of trouble is no surprise to those who have been watching the game industry closely. Each month, the Wii U has failed to capture consumer attention in the US, and competing consoles have been doing a far better job appealing to consumers.
Not surprisingly, all of those issues has forced Nintendo to revise its financials down. The company now says that it will lose 25 billion yen ($240 million). Nintendo previously hoped to generate a 55 billion yen profit.
Nintendo chief Satoru Iwata attempted to explain his company's troubles to investors on Friday, writing a long letter explaining the modifications. Pointing to the Wii U, Iwata admitted that sales of its console "were significantly lower than our original forecasts."
So, what's next for Nintendo? In the note to investors, Iwata says he'll have more to share at the end of the month at his company's Corporate Management Policy Briefing. However, according to Bloomberg, Iwata told reporters at a press conference in Osaka today that Nintendo is considering a more drastic change.
"We are thinking about a new business structure," Iwata said, according to Bloomberg. "Given the expansion of smart devices, we are naturally studying how smart devices can be used to grow the game-player business. It's not as simple as enabling Mario to move on a smartphone."