The University of North Dakota was forced by the NCAA to change its nickname, but unlike the Washington Redskins today, a tribe wanted to keep it.
There is a lot of pressure on the owner of the Washington Redskins, Dan Snyder, to change the name of his National Football League franchise to something that isn’t considered a racial slur. Last week, the U.S. Patent and Trademark Office said the Redskins name and logo should not have trademark protection. Snyder has steadfastly refused to even consider a name change. It is a good thing for Snyder that he has an NFL franchise and is not running a college athletic program. The chances are Snyder would have had to rebranded the athletic program by now.
The NFL has not taken the road that the National Collegiate Athletic Association traveled in 2005. The college sports governing body came down hard on schools who used what it thought were slurs against Native Americans and American Indians.
In August 2005, the NCAA decided that 19 schools had names or mascots that were “hostile or abusive” and that the offensive names, logos and mascots had to be gone by February 1, 2006 or the schools would face sanctions that included not being able to host postseason championship events in all sports and the barring of the use of the team name and logos during postseason tournaments. Additionally, colleges could choose to not schedule games against schools with names, logos and mascots deemed offensive to Native Americans. The schools were given a choice change the name and the associated logos or go to local Native American or Indian tribes and see if you can get approval to continue using names and logos and mascots.
Florida State’s use of Seminoles as a nickname was no problem and the Seminole tribe told the school to go ahead and use it. But there was a serious concern in North Dakota. The University of North Dakota sued the NCAA claiming the school’s athletic nickname, The Fighting Sioux, was not offensive.
But there is some question as to whether North Dakota’s two Sioux tribes gave approval to the university in 1969 to change the school’s nickname from the Sioux to the Fighting Sioux. It seems both tribes supported the name change in religious ceremonies.
By 2008, the NCAA and the University of North Dakota settled the lawsuit with the school, agreeing to retire The Fighting Sioux name unless it received approval from both the Standing Rock and Spirit Lake Sioux tribes by the end of 2010. The university got half a loaf: Spirit Lake affirmed the name in a two-to-one vote, but Standing Rock (which had for years demanded that the name be banished to history books) said no. A non-Sioux nation in the state, Turtle Mountain Band of Chippewa Indians, also said no.
In 2011, the North Dakota Board of Higher Education decided to get rid of the nickname and logo after the NCAA proposed sanctions against the school.
It would seem that the Washington and North Dakota situations are similar but according to Peter Johnson, the executive associate vice president for the University (of North Dakota) relations, they’re quite different.