With the crazy days of the 2012 & 2013 loaded supershows firmly in the rear view, New Japan presented what on paper certainly looked like a mixed bag at the Fukuoka International Center.
Underdog hero Tomohiro Ishii facing (even bigger) underdog hero Tomoaki Honma looked great.
Satoshi Kojima vs Wes Brisco? Not so much.
Kazuchika Okada, who didn't even have a title defense at Invasion Attack, taking on a fresh, exciting opponent in newly signed former TNA star AJ Styles? Awesome.
Shinsuke Nakamura teaming with washed up MMA star Kazushi Sakuraba to take on two members of the Gracie C-team? Welp.
With the perceived quality of people like Brisco, Sakuraba, and the Gracie's aside, the reality is that these are the types of shows you are going to see moving forward. Three or four incredible looking bouts, and three or four matches that'll be hard to get excited about. The plan seems to be to elevate each title to the point that they can rotate each major star in and out of the featured matches, which in New Japan are always expected to be physical and worked at a hard pace.
The Intercontinental title, once an afterthought held by undercard guys like Masato Tanaka & MVP, is now nearly on par with the IWGP Heavyweight title. The NEVER Openweight title, which was meant to be a developmental title of sorts and regarded even lower than the IC title ever was, has been built up as a legitimate semi main event belt thanks to the great series of bouts between Tomohiro Ishii & Tetsuya Naito. The IWGP Junior Heavyweight title, basically forgotten about while held by Prince Devitt, is now around the waste of & being frequently defended by Kota Ibushi, a man the company clearly has long term plans for. The IWGP Tag titles have been positioned as the semifinal on multiple major shows this year, which hadn't been the case in years.
Will fans accept this? We don't know yet. What we do know, is the roster was simply not going to hold up physically if the 2012-2013 pace was maintained. There has been no noticeable change at the gate, but trends take time. The champions & titles are all over, but will the fans continue to accept shows like Invasion Attack where the IWGP champion was in a mid card tag bout? Time will tell, but if the main events of those shows continue to be matches the caliber of Shinsuke Nakamura vs Hiroshi Tanahashi, I think fans will adjust to the new pattern.
The other forgotten aspect of this, is the potential brand split that Tanahashi hinted about in January, and that the company teased in February with two "New Beginning" PPV's held two days apart. Both shows did strong business, with each show splitting up the major bouts that normally all would have occupied one mega show. It's hard to argue with that from a business perspective, as they effectively doubled their revenue without burning a single potential future money match.