UFC on Fox 3 BOMBS in the ratings

[Warner2BruceTD]

The next televised main event is Korean Zombie vs Dustin Portier.

Over saturated, over extended, over exposed.

 

[Warner2BruceTD]

lol @ the UFC being as popular as EliteXC: Lawler vs Smith II

Actually, less popular.

I'm pretty sure Diaz/Miller was the lowest rated prime time network MMA event ever.

 

[LiquidLarry2GhostWF]

The next televised main event is Korean Zombie vs Dustin Portier.

Over saturated, over extended, over exposed.

Brutal.

Not one fuck is given...not even by Shogun.

 

[EmpireWF]

The fight should be awesome...but I don't get Fuel so fuck if I care.

 

[Liquidrob]

Since the FOX deal zuffa has made all the wrong moves, this what happens when wannabe gangsters run things

Having Dana as your star will only get you so far and the brothers can even bankrupt a casino, lol, zufa should thank spike everyday for where they are, zuffa made it in spite of themselves

 

[Warner2BruceTD]

The fight should be awesome...but I don't get Fuel so fuck if I care.

Putting awesome fights on TV without star power worked pretty well on Saturday.

 

[EmpireWF]

Even if they put a star studded main on Fuel (Tito vs. Liddell 3 for shits and giggles), how high of a rating could they really get? Nobody knows about the network. It's a catch 22.

 

[Warner2BruceTD]

Since the FOX deal zuffa has made all the wrong moves, this what happens when wannabe gangsters run things

Having Dana as your star will only get you so far and the brothers can even bankrupt a casino, lol, zufa should thank spike everyday for where they are, zuffa made it in spite of themselves

You are agreeing with Big Dave a lot lately:

Look, everyone knew Diaz vs. Miller was a bad idea for a network show. But people may also have to face the fact that not everything, no matter what you put on it, can survive on network television in prime time. Almost all sports can't. There's a reason boxing hasn't been on network prime time in like 20 years.

There may be a lesson in all this that MMA is best on a Spike TV that treats it like its No. 1 priority, and the dreams of being on a network or on an ESPN that would treat it like a third tier sport may not help, and may even hurt. That was my argument when they were close to the HBO deal that they didn't take, because HBO made it clear it wasn't paying them boxing money, and wouldn't air them until midnight. They never made the deal and I'm glad they didn't, because when your network treats you like you are the secondary combat sport, your chance of gaining ground and audience isn't good. At least Showtime promoted both equally.

 

[Warner2BruceTD]

Even if they put a star studded main on Fuel (Tito vs. Liddell 3 for shits and giggles), how high of a rating could they really get? Nobody knows about the network. It's a catch 22.

Ironically, despite the minuscule viewership totals, you could argue that the Fuel shows are the biggest success of the entire FOX deal, because at least those shows have been well over the average for Fuel and elevated the network.

The problem, is FOX did not invest heavily in this to raise the Fuel ratings 9% overall or whatever it is, while the FOX shows pull a lower rating than a COPS rerun and Spike beats FX head to head with old fights.

 

[Warner2BruceTD]

Zuffa is running shows June 1st, 8th, 22nd, & 23rd.

I'm sure they have something early July and at the end of May. There is a Fuel show May 15.

 

[Liquidrob]

I cant wait for Evan Dunham vs Joe Stevenson main event, only on FOX!

 

[Warner2BruceTD]

There is some irony in the fact that UFC fans bash Bellator mercilessly, yet Hector Lombard is walking into the UFC and headlining on FOX in his first fight.

MINOR LEAGUES

 

[Liquidrob]

And if hector wins he gets the title shot next

VIA LA BELLATOR

 

[SHOGUN]

Brutal.

Not one fuck is given...not even by Shogun.

Not going to lie, it's getting harder to give a fuck about these weekly UFC events and I'm somebody that will watch any MMA if I have the time for it. I was legitimately more excited about the Invicta FC 1 event than I was for UFC 145 and that was an all-female event. There's no more breathing room and with the lesser talent on these UFC events, it feels like I'm getting a double dose of Bellator every month (no disrespect to Bellator). With Zombie Strikeforce just going through the motions of being a 'major' org and no DREAM (ONE FC isn't there yet), it's getting hard to find a change of pace to get the palette cleansed.

 

[Steel Mamba]

Sunday ticket is free to a large group of folks, me included. But really, I only use it to watch Steelers games.

I believe that deal just started this year, and it's only for new customers. the 2+million are people who've paid for it.

 

[Steel Mamba]

The next televised main event is Korean Zombie vs Dustin Portier.

Over saturated, over extended, over exposed.

Bad cards doesn't = over saturation. They're not one in the same. Over saturation indicates that fans are growing tired of the product, losing interest, and don't want to see it on a frequent basis. But, if Anderson Silva was fighting every weekend the numbers would be huge. So the fanbase wants MMA as often as possible, they just want the fighters who are worth watching, and who they know about. Which again comes to marketing, and also having a deeper talent pool. Guys like Nate Diaz can't draw due to a lack of marketing, not over saturation.

I'd like to see the argument as to why and how, if UFC on Fox 3 was the only card in the last 30+ days, how the ratings would have been any different.

 

[Warner2BruceTD]

Bad cards doesn't = over saturation. They're not one in the same. Over saturation indicates that fans are growing tired of the product, losing interest, and don't want to see it on a frequent basis. But, if Anderson Silva was fighting every weekend the numbers would be huge. So the fanbase wants MMA as often as possible, they just want the fighters who are worth watching, and who they know about. Which again comes to marketing, and also having a deeper talent pool. Guys like Nate Diaz can't draw due to a lack of marketing, not over saturation.

I'd like to see the argument as to why and how, if UFC on Fox 3 was the only card in the last 30+ days, how the ratings would have been any different.

Ultimate Fighter is doing record lows, PPV's declined for the first time since 2005 last year (and aren't doing so hot this year), and a prime time FOX card just did the lowest all time rating for a prime time network MMA show. FX ratings this year are also much lower than the Spike ratings last year, and when Spike counter programs old fights against live fights on FX, they nearly equal the number.

So yeah, I would say people are growing tired of the product, losing interest, and don't want to see it on a frequent basis. Based on anything you want to use that is tangible and measurable, interest levels are down.

Bad cards don't equal over saturation, but bad cards are a bi product of over saturation. The UFC name no longer means anything, because they didn't have enough stars to run as many shows as they do, and they over saturated the market with shit that nobody cares about. And as a result of giving people too much, the product no longer feels special. That's why nobody is watching TUF or buying PPV's unless GSP is on it, or to a lesser extent, Silva or Rashad or if it's loaded.

 

[Warner2BruceTD]

I'd like to see the argument as to why and how, if UFC on Fox 3 was the only card in the last 30+ days, how the ratings would have been any different.

Because if they ran 10-12 cards per year, and that was one of them, it wouldn't have been headlined by Jim Miller.

 

[Warner2BruceTD]

And you know, it may just be like others are saying, that MMA is just not ready to be a prime time network event. And that's ok, because there are very few sports that are. MLB, NBA, NHL, none of those sports are unless it's postseason, and even then in some cases they aren't.

MMA has had some good/moderate success in prime time on the networks, but only when it was freak show type attractions like Kimbo or Gina Carano, or when UFC gave away a world heavyweight title fight, which is always the big draw in combat sports. And if you notice, the brand names meant nothing, because that's three different promotions (EliteXC, SF, UFC). Everybody thought the UFC name would carry the day, but this isn't 2006 and they have killed the golden goose with too much product. They have learned one thing from this terrible rating - you cant just throw Jim Miller on TV with the UFC letters and expect people to show up.

 

[LiquidLarry2GhostWF]

Network "Prime Time" is overrated in 2010's...especially on the weekends.

It is not the 1980's anymore...most people can and will watch wherever, whatever channel it is on. Cable isn't a luxury.

By hitting network television...you are hitting approximately 8% of homes that are occupied...how many of those homes will be occupied during this time frame and how many will be watching UFC.

The reach to Network TV could legitimately mean a mere 1-2% growth in eyes at maximum...and as these events have shown us...they probably aren't hitting those.