Right now, I say the wish list for me, in its simplest terms is this...
1) Gameplay realism -- Should be #1 every year. They need to dramatically work toward realistic gameplay...this includes many things, such as changing the animations and how players react to one another. apexbronx's videos show you A LOT in terms of why this game doesn't play like real football, and the theme is generally the animations and how the pixels react to one another needs to be dealt with. And, I can't say this enough...but...GAME SPEED. Terrible. They could also work on doing what Madden did and changing getting the ratings to be lower. All of this goes into potential real sim type gameplay, and more.
2) Atmosphere -- This is self explanatory. Turn on a football game...numerous varieties, write down everything that is not in the game, and then, put it in the game.
3) Customization -- Everything should be customizable in this game, period.
and, for a fourth...re-design the entire look of the game...menus, etc. Put recruiting in its own hub, that makes recruiting feel like a big thing and not just a ho hum task. Do what Madden did for Franchise with recruiting and put a hub.