Yeah, very few people who studied it thought they'd get to the break even this fast. But with that said, if Mania only pushed them to 667K, then I think there is no earthly way they get to 1M by the end of this year as currently modeled. No shot. Mania laps everything else in terms of a hook.
I think we will see more ads, a price increase ($10.99?), and the very real possibility of next year's Mania being yanked unless they get close to the break even. And in order to get to the break even, they need new hooks because the current ones arent enough. I can totally see Network specific "supershows", different from the monthly PPV's. I'd do the Bryan/Lesnar match Network exclusive, and load the undercard.