Sometimes less is more.
They hit it out of the park with that angle because he didn't talk, he didn't work, and he just sat there. The announcers didn't have to say anything, they were terrible anyway.
It doesn't work with anyone else BUT Sting, so, of course he needs to get all of the credit.
You build up heels to put over faces...the nWo was made to be built up...and put over Sting. They tried to do again...build up the nWo, so Goldberg can go over.
The build up of the good guy going over the bad guy is where the money is in wrestling.