I have a hard time putting BioWare in the same breath as Madden, considering they are responsible for game after game of mine that are among my favorites of all time (BG1&2, Neverwinter Nights and expansions, MDK2, KoTOR, and Jade Empire to name those that came before ME1, 2, and DA). Of the games that they've made that I've played, the only real hiccup was DA2 and like I said, I even LIKED that game. Bioware is no stranger to the sequel, nor successful RPGs. The fact that DA2 was rushed means literally nothing to the success of ME3.
That's even made greater when you consider the fact, again, that DA and ME developers within Bioware aren't the same core group of people. DA2's failings, regardless of its streamlined similarities to ME2, mean nothing for ME3 IMO.