I accept that if I want to own a Juan (which I probably will at some point) that it will at the very least take some manner of information about me for ads, etc...I can not, however, wrap my head around the idea that you would check a box that asks them to do it.
I guess Primetime is one of those people that never de-checks the box for "Send me cool stuff to my email!", along with my grandmother, who doesn't know any better.