Exactly. With the BCS games right now, teams got paid 17,000,000 last year for appearing in a BCS game. If a conference got two BCS bids, they don't get the full 34,000,000, they actually get a slightly smaller value for the 2nd game. That may seem like a lot of money, but when you include splitting that among the schools in the conference like most conferences do in some way, it isn't nearly that much. In comparison, just for the ESPN/Fox rights of the Big XII, each team gets about 20,000,000 per season. In the Big Ten, its even bigger because they split the ESPN/ABC contract and the Big Ten Network revenue. 17,000,000 split 12 ways doesn't even come close to touching that.