There are already numerous teams in the market to take the pick...Cleveland, Washington, the Dolphins were involved, PLUS, surely some unnamed or unknown team.
Rams basically came out and said "all of these teams are involved...give us your highest and best offer and we'll take it"...
Its not a silent auction...each team knows the price they'll have to pay.
They'll come out of this with two first rounders (one of which is no more than 4 picks away from where they'd pick now) and a plethora of mid-round picks. The trade for Eli is a good guide, plus, I might add a few pieces in there.
That's a coup considering they will still take the same guy regardless of where they pick.