Thing is, killgod, wr50l, leaf, myself, and alot of the other hockey guys are not turned off by this. This is playoff hockey, it is the toughest trophy to win for a reason. You can't compare NHL playoff hockey the Olympic type hockey. Those are two different types of games, and if you are looking for Olympic hockey, you are watching the wrong games. And that is nothing against you, as many people don't enjoy the fighting and extra stuff that goes on in playoff hockey, but it has been part of the game for years. It isn't about the change. Ratings are up because hockey is getting more exposure. I would agrue the NBC deal is the reason ratings are up because people know where to find hockey now, where as when it was just versus, no one had any idea.
American's love the violence, I bet more people are watching for that then the Olympic style of play. I don't watch the games for all the bashing and shit, but I accept it is part of the playoff game, and it makes it interesting as fuck. When the team you are going for lays a solid hit on the Mfer you hate on their team, you do jump a little like you are in the crowd. I don't want to see players get hurt, and I hate the cheap shit. But nothing wrong with tough, hard playoff hockey the way it is, and the way it will always be played.