Yawn... We can do this all day.
Batman and Superman have been pimped out for years. The reason being because of their Iconic Stature in main stream media. Their popularity has transcended decades.
Like someone else pointed out here Superman is the modern day Jesus Christ, stories like that don't just disappear.
In 20 years people won't give a shit about Iron Man, but they'll still be buying Superman T-shirts!
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