Creative is in the expected quandary over the Punk vs. Ryback finish.
Besides the obvious, that it’s a Hell in a Cell so they can’t do a DQ finish, don’t want to beat Ryback, don’t want to change the title before Royal Rumble, they also don’t want to end the show with a screwjob. They also don’t want to end the show with Sheamus vs. Show. Anyway, one or more things that they don’t want to do they are going to be forced to do.
One idea fans are bouncing around is Lesnar interference which would lead to Ryback losing, and then going to Lesnar vs. Ryback at Mania. There are a lot of aspects to that. First, that would mean HHH wouldn’t get his revenge. Second, Lesnar is still actually drawing significant and would that be the case if he loses to Ryback? Also, there is the expense of Lesnar on another PPV above what he is contracted for. It’s not like these are things that can’t be overcome, but not only does it screw up HHH’s program, but there is a very significant economic expense to consider.
They would never do this but the best option would be for The Rock interfering on CM Punks behalf (The storyline being that Rock wants to face Punk at RR for the title, Not Ryback), then have a traditional survivor series of Ryback's Team vs Punk's Team. Heck you could have Rock as special guest referee or not this isnt that big of a deal. BUT All of this would happen with the assumption that Rock faces Punk at RR for the title. Except on the last RAW before RR it takes a swerve and someone either AJ or Vince or Trips doesnt matter but they make it a triple threat match at RR w/ Ryback v Rock v Punk.
From there you could have many different outcomes.