At the same time, I can see why Cesaro picked that move.
-It's safe, and WWE is the land of safe moves.
-It's something he can do to anybody, of any size. You aren't going to hit 'Riccola Bombs' on Big Show or Great Khali.
-It's easily reversible by use of back drop, which is key for the WWE main even style where they tease the finisher incessantly down the stretch.
I remember when people asked Daniel Bryan why he chose the Labell Lock instead of the Cattle Mutilation in the WWE. He basically said the front face lock looked better on TV, because with one hard camera shot you could see both mens faces, where as with the Cattle Mutilation, you have to switch cameras to see both guys. Personally I hate moves like the crossface/Labell lock/Gargano Escape/whatever it is that Cena does, because they look like shit and always look awkward & easy to escape. But that was very intelligent long term thinking by Bryan.