As noted, their studies, which seem flawed, claim that 51% of the homes in the U.S. have one WWE fan, and that in Mexico, that would be 79%, in Canada that would be 58%, in the U.K. that would be 48%, in India that would be 78%, in South Korea that would be 63%, in Germany that would be 51%, in Australia that would be 55% and in New Zealand that would be 44%. The India number is crazy because in discussing that subject with people from India, they say almost nobody even knows pro wrestling, and those that do, know Dara Singh. There is definitely a very small percentage people who are avid WWE fans. When TNA ran Ring Ka King, the reaction from Jeff Jarrett was similar, in the sense a very small percentage of people knew WWE and to most people, they had never seen American style pro wrestling and what they knew when Ring Ka King started was more the South African group that was on network television before Ring Ka King. It was noted to us that if 51% of the homes in Germany have WWE fans, how come the highest rated WWE TV show each week does 110,000 viewers in a country with a population of 82 million? It was also asked that with 3.5 million homes in the country having PPV capability, how come WWE PPV shows in Germany usually do less than 8,000 buys?
The claim is nine percent of U.S. homes (10,300,000 homes) have a passionate WWE fan in them. But how can that be when only 3,313,000 homes tuned into Raw this week? They claimed another 28,550,000 homes have a casual fan or fans, and 20,550,000 homes have a lapsed fan. They claimed similar stats like that for the other countries listed.