Her appearance on RAW wasn't really advertised mainstream though...however, after it happened, it was big news nationally.
And, who watches TNA? Shogun? And he watches because of Hamada or the awful looking puerto rican chick. Poor example, W2B.
With that said, back to the point, every year the E uses a celeb...this year, they used Snooki. They didn't bump anybody off the card for Snooki. If it wasn't Snooki, it was someone else, and either way, they weren't getting on the card.