Where is the local marketing? Who did media (podcasts, radio shows, newspaper interviews, local radio spots, etc) for the company leading up to the event? What wrestling websites did they advertise on? What stories did they feed to the newzsites, real or otherwise? Who is posting on message boards on behalf of the company to get the word out?
How does a potential ticket buyer like MikeChase not run into a single piece of information, especially when he lives in the the damn town they are running?